Performance Marketing Executive

3 weeks ago

Jaipur, Rajasthan, India Junior's Brands Private Limited Full time

Campaign Planning & Execution:

  • Develop and manage performance marketing strategies across channels like Google Ads, Meta Ads, LinkedIn Ads, affiliate marketing, and programmatic advertising.
  • Set up and execute campaigns, including audience targeting, ad copy creation, and budget allocation.
    • Optimization & Analytics:
    • Monitor and analyze campaign performance using tools like Google Analytics, tracking KPIs such as CPA, ROAS, CTR, and conversion rates.
    • Conduct A/B tests, multivariate tests, and funnel optimization to improve campaign outcomes.
    • Optimize ad spend to reduce Customer Acquisition Cost (CAC) while scaling traffic and conversions.
      • Reporting & Insights:
      • Create dashboards and reports to communicate campaign results to stakeholders, highlighting insights and recommendations.
      • Use multi-touch attribution to track customer journeys and refine targeting.
        • Collaboration:
        • Work with creative teams to develop compelling ad creatives and landing pages.
        • Coordinate with product and sales teams to align campaigns with business goals.
        • Manage relationships with vendors, agencies, and third-party trackers.
          • Innovation & Learning:
          • Stay updated on industry trends, new platforms, and emerging technologies (e.g., AI-driven ads, AR/VR formats).
          • Propose innovative strategies to enhance campaign performance and brand visibility.

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