Field Marketing Manager(Ed-Tech)

6 days ago

Kottayam, India NNIIT Full time

Key Responsibilities:

1. Campaign Development and Execution

  • Develop and execute regional marketing campaigns that support corporate initiatives and drive customer engagement and sales within the region.
  • Adapt national/global marketing programs and materials for the local market, ensuring they are relevant and resonate with regional audiences.
  • Work closely with the digital marketing and product marketing teams to ensure consistent messaging across all channels.

2. Event Planning and Management

  • Plan, coordinate, and execute in-person events such as trade shows, conferences, product demos, and community outreach programs.
  • Manage end-to-end event logistics, including venue selection, vendor management, promotional materials, and post-event follow-ups.
  • Monitor event success, analyze feedback, and optimize future events for better ROI.

3. Sales Enablement and Support

  • Collaborate with the sales team to develop localized marketing materials (e.g., brochures, presentations, case studies) and ensure sales teams are equipped with the tools needed for success.
  • Provide training to the sales team on regional marketing strategies, programs, and tools.
  • Ensure sales and marketing teams work cohesively to generate leads and close sales in the field.

4. Market Research and Analysis

  • Monitor market trends, customer behavior, and competitor activities in your assigned region.
  • Analyze the performance of field marketing programs, events, and campaigns, using data to refine strategies and improve results.
  • Provide regular feedback and insights to senior marketing leadership on local market conditions, customer preferences, and emerging opportunities.

5. Brand Advocacy and Community Engagement

  • Represent the company at local events and in the community, acting as a brand ambassador to build relationships and generate buzz.
  • Develop and maintain strong relationships with local influencers, media, and business partners to enhance brand awareness and loyalty.

6. Budget Management and Reporting

  • Oversee the regional marketing budget, ensuring efficient use of resources to achieve campaign goals.
  • Track marketing expenses and report on ROI and KPIs to senior leadership, ensuring alignment with overall marketing objectives.

7. Cross-Functional Collaboration

  • Work closely with other marketing teams (e.g., content, digital, product, and creative) to ensure cohesive and effective campaigns.
  • Collaborate with external agencies, contractors, and vendors to execute campaigns and events effectively.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
  • Experience:
  • 3+ years of experience in field marketing, event management, or a similar role.
  • Proven track record of planning, executing, and measuring regional marketing campaigns.
  • Experience working with sales teams to drive lead generation and sales conversion in the field.
  • Familiarity with marketing automation, CRM tools, and event management software is a plus.
  • Skills:
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Excellent communication and interpersonal skills to engage with internal teams, customers, and external partners.
  • Analytical mindset, with the ability to interpret data and derive actionable insights to improve campaigns.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and as part of a team.

Desired Characteristics:

  • Customer-Oriented: Ability to understand and address customer needs, tailoring campaigns and events to specific market segments.
  • Detail-Oriented: Highly organized with a keen eye for detail to ensure seamless execution of campaigns and events.
  • Adaptable: Flexible and able to pivot quickly in response to changes in the market or business priorities.
  • Self-Starter: Proactive with the ability to work autonomously and manage projects end-to-end.

Benefits:

  • Competitive salary and performance-based bonuses.
  • Health, dental, and vision insurance.
  • Professional development opportunities.
  • Paid time off and holiday leave.
  • Travel reimbursement (if applicable).

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