Social Media Executive
4 days ago
Location- Mumbai
This is an on-site and full-time job opportunity.
Experience:- 1-3 years
Job Purpose:-
- Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and increase audience satisfaction.
- Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
- Works with various company departments to promote the overall brand through social media channels.
Job Duties:-
- Oversees all company social media accounts management
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
- Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
- Audits and analyses social media presences, including digital advertising costs and returns
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
- Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
- Monitors and develops reports on competitor activity within social media spaces
Skills:-
- Extensive Knowledge of Social Media Platforms, Web Proficiency, Computer Software Proficiency, Advertising, Copywriting, Content Creation, Brand Marketing Experience, Proofreading and Editing Skills, Interpersonal Skills, and Strong Verbal and Written Communication Skills.
Qualifications:-
- Minimum Qualification: Graduation in Marketing, Communications, BMM or related discipline
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