Creative Lead

16 hours ago


New Delhi, India Sotrue Full time

Job Description Brand:Sotrue Location:Sector 6, Noida (In-Office) Role:Creative Lead-Design About us Sotrue is India’s firstglow-first beauty brand , reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, we combinehigh-performance formulas, inclusive shades, and relatable storytellingto make beauty simple, aspirational, and accessible. With a strong presence acrossD2C, marketplaces, and quick commerce , Sotrue is scaling rapidly — on track to achieve₹100 Cr ARR by 2026 . Ourleadership teamcomprises seasoned professionals fromBain & Co.andKPMG . Role Overview We’re looking for afull-time Creative Leadto join our team at Sotrue. This role is ideal for adesign-driven thinkerwho can bring beauty, clarity, and consistency across all brand touchpoints — frompackaging and campaign storytelling to social media content and visual identity. As the creative head for the brand, you’ll lead a talented design team and shape how Sotrue shows up visually in the world. Key Responsibilities Own and evolveSotrue’s visual identityacross all mediums and channels. Overseepackaging design and developmentfor new product launches. Leadsocial media shoots, photography, and video content directionto ensure brand consistency. Manage and mentor ateam of designers, editors, and 3D visualizers . Collaborate closely withgrowth, marketing, and product teamsto bring creative ideas to life. Ensure all visual outputs maintainhigh aesthetic standardsand align with the brand tone. Stay updated withdesign, beauty, and content trendsto keep Sotrue’s creative edge sharp. Qualifications 5+ years of experience inbranding, packaging design, or creative direction . Strongaesthetic sense, attention to detail, and leadership mindset . Proven ability to manage creative teams and coordinate with cross-functional teams. Experience inbeauty, skincare, or lifestyle brandsis a strong advantage. Proficiency in key design tools (Adobe Creative Suite, Figma, etc.). Excellent communication and presentation skills. Highly organized, deadline-driven, and passionate about great design. What's in it for you Lead thecreative visionfor one of India’s most promising beauty brands. Direct collaboration with ahigh-caliber leadership team . End-to-end ownership ofbrand design, packaging, and campaigns . Opportunity tobuild a design-led beauty brand from the ground up . Fast-paced, creative, and ambitious culture. Competitive salary and benefits package.



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