SEO & Content Writing Specialist

2 weeks ago

Jodhpur, Rajasthan, India Innobot Health Full time

About the Role

We are looking for a detail-oriented SEO & Content Writing Specialist to join our marketing team. The primary responsibility will be to review, edit, and rewrite content to align with SEO best practices. The ideal candidate will have strong writing skills, an eye for detail, and a deep understanding of search engine optimization techniques to ensure our content ranks well and drives organic traffic.

Key Responsibilities

  • Rewrite and edit existing content to comply with SEO standards (on-page optimization, keyword usage, headings, meta descriptions, etc.).
  • Ensure all content is structured for readability, clarity, and engagement.
  • Maintain consistency in tone, style, and branding across all content.
  • Conduct keyword research and apply relevant keywords to content.
  • Optimize titles, headings, image tags, and internal linking.
  • Ensure compliance with SEO guidelines and Google algorithm updates.
  • Work with the content and marketing teams to repurpose and enhance existing content.
  • Suggest improvements for content strategy based on SEO performance data.
  • Coordinate with designers and developers to ensure SEO-friendly layouts and publishing.
  • Monitor rankings, traffic, and engagement for optimized content.
  • Provide regular reports with insights and recommendations for improvement.

Qualifications

  • Proven experience in SEO content writing and editing.
  • Strong understanding of on-page SEO and keyword optimization.
  • Excellent writing, editing, and proofreading skills.
  • Familiarity with SEO tools such as SEMRush, Ahrefs, or Moz.
  • Basic knowledge of Google Analytics and Google Search Console.
  • Ability to balance creativity with technical SEO requirements.
  • Knowledge of Revenue Cycle management would be an added advantage.

Nice-to-Have Skills

  • Experience with WordPress or other CMS platforms.
  • Knowledge of HTML and web publishing basics.
  • Understanding of content marketing strategies.

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