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Senior Specialist
4 months ago
Job Description:
We are seeking immediate joiners who are based in New Delhi with prior experience in e-commerce.
As a Senior Performance Marketing Specialist, you will play a pivotal role in driving our marketing initiatives and contributing to business growth.
If you are passionate about leveraging data-driven strategies to optimize marketing campaigns and achieve measurable results, we want to hear from you.
Roles & Responsibilities:
- Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
- Performance Monitoring: Monitor and analyse campaign performance, identify trends, and make data-driven recommendations for improvement.
- KPI Optimization: Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
- Reporting: Utilize analytics tools to generate regular performance reports, providing insights into key metrics, conversion rates, and overall campaign effectiveness.
- Collaboration: Work with cross-functional teams to communicate results and suggest strategies for optimization.
- Budget Management: Assist in developing and managing marketing budgets for paid advertising campaigns, ensuring effective use of ad spending budgets up to 20L per month and managing ROAS.
- Keyword Research: Conduct thorough keyword research to identify opportunities for increased traffic and improved targeting.
- Industry Knowledge: Stay informed about industry trends and changes in search engine algorithms.
- Creative Development: Collaborate with the creative team to develop compelling ad copy and creative assets that align with brand guidelines and resonate with the target audience.
- A/B Testing: Implement A/B testing strategies to experiment with ad creatives, targeting options, and other variables to enhance campaign performance.
- Continuous Learning: Keep abreast of industry trends, emerging technologies, and best practices in performance marketing to ensure the company remains at the forefront of digital marketing Bachelor's / master's degree in Marketing, Business, or a related field.
- Proven experience in managing digital marketing campaigns, with a focus on performance marketing.
- Familiarity with tools such as Google Analytics, Google Ads, Facebook Business Manager, and other relevant platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Detail-oriented with the ability to manage multiple projects simultaneously.
- Creative thinker with a strategic mindset.
- Comfortable with ad spending budgets up to 20L per month.
