Digital Marketing Specialist
1 week ago
Job Description
Splan is seeking a dynamic, detailed-oriented Digital Marketing Specialist. This individual will make a significant contribution to existing marketing programs, while assisting with the development of new initiatives aligned with company goals. The work will be varied, spread across different digital marketing channels, and will have the potential to make a big impact on performance marketing initiatives. The ideal candidate will have prior experience with a range of digital marketing channels/platforms, including website management, landing page creation, digital paid media and copywriting. The marketing specialist must be an organized multi-tasker, able to handle many diverse projects at once, meet tight deadlines and effectively help scale our paid marketing efforts. If you're passionate about marketing and want to grow your digital marketing skill set, this is the right role for you Work in a security related field is a plus.
Minimum work experience of 2 years on the Marketing field is required.
Responsibilities
Assist in day-to-day management of the Splan website through our CMS. Help with identifying and implementing optimization opportunities for the website, landing pages, and various paid programs. Work with various stakeholders on digital media campaigns to assist with achieving goals such as awareness, education and conversions. Help with content creation and optimization of digital assets, internally or through agency partners. Conduct campaign analysis, identify trends, develop test plans, and effectively act on insights for KPI's including user acquisition. Develop marketing, sales, and after-sales collateral including product catalog, spec sheets, flyers, product photography, and videos.-
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