Digital Marketing Specialist

3 weeks ago

Thiruvananthapuram, India CONNECTING 2 WORK Full time

Responsibilities:

• Plan, execute, and optimize integrated digital campaigns across Google Ads, Meta Ads, Pinterest, and LinkedIn to generate high-quality leads.

• Create and manage SEO strategies including on-page and off-page optimization, keyword research, and link-building efforts.

• Work closely with the design team to develop compelling visual and written content showcasing projects, testimonials, and trends.

• Update and manage the company website, ensuring performance, mobile responsiveness, and content SEO optimization.

• Set up and track Google Analytics, Google Search Console, and campaign performance dashboards to provide actionable insights.

• Manage and optimize Google My Business listings for enhanced local visibility and map-based search results.

• Collaborate with vendors and creatives (photographers, videographers) to produce assets for digital campaigns.

• Create landing pages and run A/B tests to improve lead conversion and engagement rates.

• Monitor interior design and lifestyle market trends and competitors to inform creative strategy and positioning.

• Manage and track digital ad budgets, CTRs, CPCs, and ROI metrics across platforms.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 1–2 years of hands-on experience with Google Ads (Search & Display) and SEO tools like SEMrush, Ahrefs, or Moz.

• Strong knowledge of social media marketing on Instagram, Facebook, LinkedIn, and Pinterest.

• Familiarity with WordPress, Google Analytics, Search Console, and Tag Manager.

• Basic proficiency in Canva or Adobe Creative Suite for content creation & preferably Adobe InDesign.

• Excellent copywriting, storytelling, and communication skills.

• Analytical thinker with experience in creating and presenting marketing performance reports.

• Passion for design, interiors, or architecture is a strong plus

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