Assitant Manager-Database

Location: Noida | Onsite

Reporting To: Manager- Database & MIS

Department: DB & MIS

About Empor

Empor is a full-service B2B marketing agency, specializing in lead generation, event marketing, telemarketing, and CXO engagement programs. We're trusted by leading IT, SaaS, and enterprise brands to drive pipeline, build visibility, and fuel growth. As we enter our next phase of scale, we are looking for a brand storyteller and marketing leader to take Empor's narrative to the next level — both inside and out.

JOB DESCRIPTION

• Enhancing the scalability and performance of existing database architecture.
• Developing database structures and features according to organizational needs.
• Protecting data by developing data security and restoration policies, procedures, and controls.
• Conducting diagnostic tests and evaluating performance metrics.
• Developing procedures to ensure data integrity and quality.
• Preparing and presenting system performance reports to senior managers.
• Performing database maintenance, migration, and upgrading hardware and software.
• Documenting processes and complying with best practices in database management.
• Keeping up to date with developments and trends in database management.
• Establish close working relationships with vendors, both internal and external – to maximize Data sourcing and build opportunities
• Work closely with internal departments to track list performance
• Additional project related tasks as required
• Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organization.
• Ensuring the CRM platform captures all required information at key points in the customer cycle.
• Segmenting customer databases and maintaining lists of segmented customers.
• Identifying new leads and target audiences to optimize ROI.
• Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken.
• Bringing various departments together and maintaining high levels of cooperation between them
• Conducting sensible data selection, analysis and management, as well as generating data build strategies for each event
• Managing the maintenance, upkeep, general hygiene and adherence to quality standards of the Master Database, ensuring all relevant lists have been completed, updated and added when necessary
• Enrich data of the database with industry tagging or other type of tagging depending on the requirements
• Data Centre: - Research & Validation, Data Mining & Modeling, Profiling, Data Cleansing and Direct Mailing.
• Response Centre: - Inbound, Outbound, Response Management, Events sales, Prospect Generation, Seminars, Conferences
• E-marketing Centre: - E-Mail management & Marketing, Mass E-Mailing, Mass SMS, Online Response Centre
• Creating Database object (Tables, Functions, Procedures, triggers & Cursors etc.)
• Overall Responsibility of Master Database Management
• Adapt to change in work environment, Manage competing demands
• Work directly on Campaign Management, Data Analytics; Database Management; Voice & Email, Contact Centre; Digital & Direct Marketing, Online and offline Support for Response & Lead generation Program.