Social Media Manager

2 weeks ago

Mumbai, Maharashtra, India Gracelands Full time

Location: Mumbai, India

Company: Gracelands (www.gracelands.in)

About Us

Gracelands is a leading real estate developer in Central India, specializing in residential and commercial plotted developments across prime locations in Indore, Nagpur, and other major cities. Over the last 10 years, Gracelands has completed more than 30 plotted township projects, backed by our core values of trust, transparency, and execution.

As we evolve and go digital, we are looking for a creative and strategic Social Media Manager to drive our digital presence and support our rapid growth journey. As part of this role, you will be working closely with and reporting to our Digital Marketing Manager.

Key Responsibilities

Content Strategy & Planning:

  • Develop and maintain a social media content strategy and calendar aligned with marketing and sales goals.
  • Brainstorm and execute creative campaigns to increase reach, engagement, and lead generation.

Content Creation & Editing:

  • Create, edit, and publish engaging static posts, reels, and video content across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
  • Ensure all content reflects Gracelands' brand identity and storytelling.

Copywriting & Communication:

  • Write compelling ad copies, captions, and blog posts that educate, inform, and drive action.
  • Adapt messaging for different audiences (investors, homebuyers, community members).

Design & Tools:

  • Design creatives using Canva, Photoshop, or other photo/video editing platforms.
  • Collaborate with external photographers/videographers when required.

Campaign Management:

  • Assist in planning and executing paid ad campaigns on Meta, Google, and other digital platforms.
  • Track performance metrics (reach, engagement, leads, CPL) and suggest optimizations.

Community Engagement:

  • Monitor and respond to comments, DMs, and online reviews to foster trust and credibility.
  • Build and engage with a community of homebuyers and investors around Gracelands' projects.

Ideal Candidate:

1. Someone who is well-versed in industry trends, research-driven, and adaptive to trying different strategies

2. Basic knowledge of WordPress (posting blogs will be part of the role). Don't worry, if you're not confident yet, you'll get to learn

3. Strong sense of Instagram engagement, crafting funny, witty, and smart comments to boost organic reach on industry-related posts

Qualifications and Skills:

  • 2–4 years of experience in social media management, preferably in real estate, lifestyle, or consumer brands
  • Strong content creation and editing skills (graphic design + video editing)
  • Excellent command of English writing for ads, captions, and blogs
  • Familiarity with digital marketing, paid ads, and analytics tools is a plus
  • Creative thinker with an eye for aesthetics and storytelling
  • Ability to work independently while collaborating with sales and marketing teams
  • An entrepreneurial, go-getter, and ambitious mindset is a plus

What We Offer

  • Opportunity to lead the digital presence of a fast-growing real estate company, from the ground up
  • Creative freedom to experiment with campaigns and formats
  • Collaborative work environment with direct impact on business outcomes
  • Competitive compensation and growth opportunities

How to Apply:

Send your CV, portfolio/links to past work, and a short note on why you'd be a great fit to mohit.melwani@gracelands.in.

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