IOWeb3 - Manager - Performance Marketing

4 weeks ago

Kolkata, India IOWeb3 Technologies Full time

Key Responsibilities:

Campaign Strategy and Execution:

- Develop and implement data-driven performance marketing strategies to promote skincare products across digital platforms, including Google Ads, Facebook, Instagram.

- Design and manage campaigns focused on key metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates for skincare products, treatment services, and promotions.

- Allocate budgets efficiently across various channels, ensuring the maximum impact of marketing spend to generate product sales and brand visibility.

Paid Media Management:

- Oversee the execution of paid media campaigns, including search (PPC), social media ads, display advertising, and remarketing, with a focus on skincare audiences.

- Optimize audience targeting, bidding strategies, and creatives to reach potential customers searching for skincare products (e.g., "anti-aging cream," "acne treatment," "sensitive skin solutions").

- Continuously monitor and refine campaigns, adjusting ad copy, visuals, and targeting to improve performance, particularly during product launches and seasonal promotions.

Performance Analysis and Reporting:

- Track, analyze, and report on the performance of skincare marketing campaigns using tools like Google Analytics, Facebook Business Manager, and other ad platforms.

- Provide detailed performance reports that focus on traffic, sales, conversions, and ROI for skincare campaigns, making recommendations for future strategies.

- Use insights from analytics to create A/B tests for skincare ad creatives, product landing pages, and audience targeting to improve results and optimize spend.

Conversion Rate Optimization (CRO):

- Collaborate with web development and design teams to optimize landing pages for skincare products, ensuring they drive higher conversions and offer a seamless shopping experience.

- Identify and implement improvements across the sales funnel to reduce drop-offs and maximize conversions, such as optimizing product pages, checkout processes, and customer journey pathways.

- Use A/B testing and heatmap tools to analyze user behavior on skincare landing pages and refine strategies for improving engagement and sales.

Budget Management and Forecasting:

- Manage and forecast the digital marketing budget for skincare campaigns, ensuring efficient spending on channels that deliver the best returns.

- Regularly assess performance against KPIs (e.g., sales growth, customer acquisition cost) to ensure marketing efforts align with the company's revenue goals and overall brand strategy.

- Re-allocate budgets flexibly to capitalize on high-performing channels and adjust strategies based on market trends, customer demand, or seasonal skincare needs.

Cross-Functional Collaboration:

- Collaborate closely with content creators, designers, and product teams to ensure that ads align with the skincare brand's tone, messaging, and product launches.

- Work with sales, CRM, and customer support teams to ensure performance marketing efforts align with customer acquisition and retention strategies

(ref:iimjobs.com)

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