Performance Marketer

1 day ago

New Delhi, India Vridora Realtors & Developers Full time

Job Title: Performance Marketer – Real EstateLocation: Sector 62 NoidaDepartment: MarketingReports To: VP / General Manager⸻Job OverviewWe are looking for a Performance Marketer who will be responsible for driving qualified real estate leads through paid media campaigns. The candidate will manage and optimize advertising across Meta (Facebook/Instagram) and Google Ads, ensuring maximum ROI through strategic targeting, creative testing, and data-driven decisions.⸻Key Responsibilities• Plan, execute, and optimize paid ad campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) to generate real estate leads.• Create and test ad creatives, copies, and landing pages to improve conversion rates.• Monitor and analyze campaign performance daily, focusing on CPL (Cost per Lead), CTR, and lead quality.• Coordinate with the Sales and CRM teams to ensure campaign-generated leads are qualified and converting.• Manage ad budgets effectively, ensuring optimal spend across campaigns.• Develop monthly performance reports and share insights to improve future campaigns.• Stay updated with performance marketing trends, platform updates, and new tools.• Assist in campaign scaling and explore new paid channels when required.⸻Key Requirements• Bachelor’s degree in Marketing, Advertising, or related field.• 2–4 years of proven experience in real estate performance marketing (preferred).• Hands-on experience with Meta Ads Manager and Google Ads.• Strong understanding of campaign metrics, audience targeting, and funnel optimization.• Proficiency in analytics tools like Google Analytics and Meta Business Suite.• Excellent communication and reporting skills.• Self-driven, analytical mindset with a focus on results and conversions.⸻KPIs (Key Performance Indicators)• Average Cost per Lead (CPL)• Lead Quality Score (as per Sales feedback)• Conversion Rate from leads to site visits/sales• ROAS (Return on Ad Spend)• Timely delivery and optimization of campaigns

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