
m360 Research
4 weeks ago
- This is a night shift job role.
- Immediate joiners are required.
- Position is based out of the Bangalore office.
Job Description:
- The Social Media Recruitment Manager will be responsible for implementing various digital marketing strategies for effective targeting & recruitment of healthcare professionals for various primary market research surveys.
- The role involves effective utilization of various social media channels and other online programs to attract target audiences.
- Will be working in close partnership with the local fieldwork teams and will be accountable for designing and deploying strategies to recruit new panel members.
- This role requires innovative, out of the box thinking with an analytical & strategic bend of mind, who can excel in a fast-paced environment and can adjust tactics to deliver the required results.
- This person will have to take complete ownership of developing paid campaigns, including Ad content, define appropriate targeting, set budgets and track ROI.
- This is an individual contributor role with no people management tasks involved.
- However, this role will entail working with cross-divisional teams and strong collaboration with m360 project management & fieldwork operations team.
- Design and implement marketing & recruitment campaigns that achieve project and panel objectives.
- Design, plan and execute complementary social media campaigns to recruit & onboard new healthcare panel members (Doctors, Allied healthcare professionals, patients & consumers) in USA, Canada and India.
- Hold responsibility for the analytical reporting of digital marketing and social media campaigns and use that data to inform future activities and improvements.
- Create engrossing & attractive templates and compelling visuals for paid campaigns, online Ads and banners.
- Leverage LinkedIn & other professional networking platforms to expand reach, followers and target potential survey participants.
- Establish connections with healthcare influencers to promote m360 brand & surveys.
- Identify affiliate tools & partners and develop strong collaborative relationships and utilize those connections & tools for project level & panel recruitment.
- Expand FB group (both open & closed) & advisory group connections and run.
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