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Regional Key Account Manager

3 months ago

New Delhi, India United Breweries Ltd. Full time

We at United Breweries are looking for Regional Key Account Manager with 7+ years of relevant experience based at Delhi location.


Broad objective of the role

Maintain and expand partner relationships in respective regions by working closely with State Heads and State On Trade leads and is responsible for driving sale targets/ revenue lead initiatives and assigned strategic objectives. She/ He will lead customer account planning cycles/ budgets/ driving special campaign metrices. Ensure the customer holds the company in high esteem, which is depicted by high customer’s satisfaction ratings


Key Accountabilities

Channel Plan strategy

  • Developing and implementing client relationship management strategies.
  • Identifying new business leads and contacting prospective key clients to promote products and services.
  • Drive Implementation of Channel Program
  • To establish productive, professional relationships with key personnel in assigned territory and enable planning and implementation.
  • Coordinates the involvement of company folks, including support, service, and management resources, in order to meet account performance objectives and customer’s expectations.
  • NPS Lead account management
  • Ensure that tech is leveraged to ensure Assets properly tracked, and are utilized effectively and efficiently.
  • Understand new Heineken specifications for Sales Assets & approved vendors.
  • Plan for Consumer facing Merchandize & Activations.


Sales Operation

  • Manage inter-functional process & relationship for seamless execution – interface for channel with Customer Marketing, Sales and Brand teams
  • Meets assigned targets for profitable sales volumes and strategic objectives in assigned accounts through joint business plan, focus product drive in the most optimised way basis the formats and clusters and manage critical milestones.
  • Ensure that tech is leveraged to ensure Assets properly tracked, and are utilized effectively and efficiently.
  • Understand new Heineken specifications for Sales Assets & approved vendors.
  • Plan for Consumer facing Merchandize & Activations.


Budget Controlling and Compliance

  • Monitor for compliance within defined SOPs in Budgets - both Capex and Opex.
  • Manage execution of Sales & Marketing programs related to Draught Beer within agreed plans and budgets


Vendor Management

  • Developing and implementing client relationship management strategies
  • Continuously be on look out for new & innovative products and vendors both within India and internationally.
  • Ensure timely payment to the vendors as per defined SLA.

Stakeholder Management

  • Coordinate closely with Sales Teams to effectively plan, deploy, monitor and get the best returns from our Sales assets.
  • Closely coordinate with D&T to leverage tech to ensure optimal asset tracking and utilization.
  • Coordinate with Procurement & Finance team for procurement & Vendor payments.