Senior Google Ads Strategist – Ecommerce

6 days ago

New Delhi, India Infoneo Technologies Private Limited Full time

We’re seeking a Senior Google Ads Strategist to lead our enterprise-level performance marketing operations across Shopping, PMax, and Search campaigns.This is a hands-on, data-driven role focused on profitable scale, SKU-level optimization, and advanced analytics for high SKU-count ecommerce storefronts.If you live and breathe ROAS, Merchant Center feeds, and margin modeling — this role is for you.Key ResponsibilitiesDaily Operations- Optimize Shopping, PMax, and Search performance at SKU and query level. - Monitor CPC drift, impression share loss, and auction competition. - Execute daily budget pacing across multiple storefronts. - Identify and resolve Merchant Center disapprovals and feed errors immediately. - Track competitor pricing and adjust bids or segmentation rules dynamically. - Validate GA4 conversion accuracy and troubleshoot tracking anomalies.Weekly Operations- Rebuild and refine Shopping campaign priority structures and custom label logic. - Update PMax asset groups and resegment product inventory. - Conduct negative keyword tuning and query sculpting. - Audit feeds for accuracy, completeness, and attribute quality. - Diagnose cross-channel cannibalization between PMax, Search, and Shopping. - Deliver data-backed weekly performance insights reports.Technical Responsibilities- Manage and optimize Merchant Center feeds with rule-based transformations. - Design custom label systems tied to margin bands, price competitiveness, lifecycle, or velocity. - Build query routing logic via campaign priorities and negatives. - Segment PMax campaigns by product category, audience intent, or margin. - Troubleshoot GA4 attribution inconsistencies and ensure conversion integrity. - Maintain and enhance BigCommerce → GA4 → GTM data flow. - Resolve structured data issues, policy flags, and feed mismatches promptly.Analytical Responsibilities- Perform contribution margin and SKU-level profitability analysis. - Model cost curves and forecast ROAS under varying spend levels. - Identify SKU clusters that drive incremental lift or inefficiencies. - Analyze auction insights, competitor bids, and impression share trends. - Use regression-style reasoning to identify performance causation.Required Experience- 5+ years managing large-scale Google Ads accounts for ecommerce brands. - Proven success managing Shopping feeds with 1,000+ SKUs. - Deep expertise in PMax segmentation and feed-only structures. - Hands-on experience resolving Merchant Center errors and policy issues. - Demonstrated improvement in ROAS, MER, and contribution margin at scale. - Strong command of GA4, GTM, and enhanced conversions. - Experience with multi-domain or multi-storefront ecosystems.Required Skills- Expert in Shopping campaign architecture and Search campaign structuring. - Ability to compute bids using margin, CVR, and CPC cost structures. - Strong understanding of attribution models and their business implications. - Proactive in diagnosing landing page conversion issues. - High responsiveness, daily monitoring discipline, and analytical precision.

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