Social Media Strategist

3 weeks ago

New Delhi, India RBC Worldwide Full time

Job Title:Social Media Strategist Location:Hyderabad Company:RBC Worldwide Experience:1–3 years Type:Full-TimeAbout RBC WorldwideRBC Worldwide is a 25+ years young brand communication agency that blends strategy, creativity, and digital expertise to craft memorable brand journeys. We serve leading clients across healthcare, lifestyle, real estate, retail, education, and more, offering integrated solutions in branding, advertising, digital marketing, and PR.Role OverviewWe are seeking a creative and analyticalSocial Media Strategistto lead and execute result-driven campaigns across platforms. You’ll work closely with creative, content, and client servicing teams to build social-first strategies that elevate brand presence, drive engagement, and deliver on business objectives.Key ResponsibilitiesDevelop and present platform-specific social media strategies aligned with client goals. Conduct industry, competitor, and trend analysis to inform campaign planning. Build monthly social media calendars in collaboration with content and design teams. Monitor and optimize performance of campaigns using platform analytics. Suggest and implement data-backed content ideas, hashtags, reels, and engagement tactics. Guide and review creatives to ensure alignment with brand voice and platform best practices. Run social audits, recommend improvements, and prepare strategy decks for new pitches. Stay updated with algorithm changes, platform updates, and emerging trends. Coordinate with paid media team to align organic and paid content strategies.RequirementsBachelor’s degree in Marketing, Communications, Digital Media, or related field. 1-3 years of experience in a similar role at a digital or creative agency. Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms. Ability to convert insights into actionable content ideas and campaign directions. Experience with tools like Meta Business Suite, Google Analytics, Canva, and social listening tools. Excellent communication and presentation skills. Creative mindset with an eye for detail and trends.What You’ll GetOpportunity to shape the digital voice of exciting brands. Work in a collaborative, idea-driven environment. Exposure to integrated campaigns across digital, print, and ATL/BTL formats. A culture that values initiative, innovation, and growth.To Apply: Email your resume tosraddha@rbcworldwide.com

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