Zevo360 - Performance Marketing Specialist

2 days ago

Bhopal, Madhya Pradesh, India Zevo360 Technologies Full time

Performance Marketing Manager Zevo

Experience: 4+ Years in Performance Marketing / Growth

At Zevo, were building Indias first expert-led parenting platform helping parents raise confident, life-ready kids, one milestone at a time. Were not just another app were on a mission to transform how Indian parents discover parenting knowledge, tools, and communities.

To accelerate this journey, were hiring a Performance Marketing Manager who can translate our mission into measurable, scalable growth. This is a high-impact role where youll own multi-channel acquisition, activation, and retention building the engine that fuels Zevos Youll Do

- Own Growth KPIs: Drive customer acquisition, activation, retention, and LTV by optimizing across the full marketing funnel.

- Campaign Strategy & Execution: Plan, launch, and optimize campaigns across Meta, Google UAC, YouTube, influencer collaborations, and affiliate networks.

- Funnel & Attribution Mastery: Build and analyze funnel dashboards to track install activation subscription retention, using MMPs (e.g., AppsFlyer, Adjust).

- Data-Driven Optimization: Run A/B & multivariate tests on ad creatives, landing pages, CTAs, and pricing to reduce CAC, improve ROAS, and maximize retention.

- Cross-Channel Retention Marketing: Execute email, push, and in-app campaigns to drive engagement, reactivations, and upsells.

- Ad Spend Management: Own and optimize budgets of XY Lakhs/month, ensuring efficient spend allocation across paid channels.

- Creative Experimentation: Collaborate with design & content teams to develop performance-first creatives (UGC, reels, banners, video ads).

- SEO & Paid Synergy: Work closely with the content/SEO team to ensure paid + organic strategies complement each other.

- Advanced Targeting & Segmentation: Leverage audience insights, lookalikes, RLSAs, and behavioral cohorts for precise targeting.

- Analytics & Reporting: Create real-time dashboards (GA4, PowerBI, Tableau, Looker Studio) to communicate performance, insights, and growth Were Looking For

- 4+ years of hands-on performance marketing experience (preferably consumer tech / D2C / apps).

- Proven expertise in Meta Ads Manager, Google Ads (Search, Display, UAC, YouTube), and analytics tools (Google Analytics 4, Firebase, Mixpanel, AppsFlyer, Adjust).

- Strong command over CPC, CPA, ROAS, LTV, CAC, churn, retention, and cohort analysis.

- Track record of scaling monthly active users and reducing CAC by at least 2030% through data-driven optimization.

- Strong analytical skills with comfort in Excel/Sheets, SQL basics, and data visualization tools.

- Excellent storytelling skills ability to translate numbers into growth strategies for leadership.

- A growth hacker mindset: experimental, scrappy, and willing to test 100 things to find 1 big win. (ref:iimjobs.com)

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