
Web Analytics Analyst
1 day ago
Hiring for Web Analytics Manager
Years of Exp: 2-3 years
Job Overview: We are seeking an experienced Digital Analytics Consultant to join our team. The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics. This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions.
Key Responsibilities:
Digital Analytics Implementation & Optimization:
- Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.
- Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.
- Ensure data integrity and accuracy, aligning data collection efforts with business objectives.
Tag Management & Data Layer Setup:
- Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.
- Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.
- Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.
Data Collection, Analysis & Reporting:
- Develop custom reports and dashboards using analytics and data visualization tools.
- Conduct data validation across platforms to ensure consistent and accurate reporting.
- Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.
Technical Skills:
- Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.
- Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).
Consulting Experience:
- Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.
Soft Skills:
- Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.
- Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.
Preferred Skills:
- Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.
- Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
- Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.
Qualifications:
Education: Bachelor's degree in computer science, Information Technology, or a related field.
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