Brand Manager
3 weeks ago
Brand Executives are the people who shape a company’s outward image. To do that, you will need to uncover client insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our clients and prospects and how we can improve client experience.
If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you. Ultimately, you’ll help us improve our company’s reputation and drive growth.
Responsibilities:· Analyze brand positioning and client insights.
· Shape and communicate our vision and mission.
· Translate brand elements into plans and go-to-market strategies.
· Manage a team of marketing people working on brand initiatives.
· Lead creative development to motivate the target audience to “take action”.
· Establish performance specifications, cost and price parameters, market applications and sales estimates.
· Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
· Monitor market trends, research consumer markets and competitors’ activities.
· Oversee new and ongoing marketing and advertising activities.
· Monitor product distribution and consumer reactions.
· Devise innovative growth strategies.
· Align the company around the brand’s direction, choices and tactics.
· Communicate with the internal team and make sure all client works are going smooth.
l Proven working experience as Brand Manager or Associate Brand Manager.
l Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
l Experience in identifying target audiences and devising effective campaigns.
l Excellent understanding of the full marketing mix.
l Strong analytical skills partnered with a creative mind.
l Data-driven thinking and an affinity for numbers.
l Outstanding communication skills.
l Up-to-date with latest trends and marketing best practices.
l Degree in marketing or a related field.
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