Brand Manager

2 weeks ago

Bengaluru, India Peepul Tree Full time

The Opportunity

We are seeking a Brand Strategist with a passion for brand building who has hands-on experience of brand development and GTM strategy. In this role, you will not just shape the brand strategy and narrative, but also work towards building a thriving social/ online community, drive organic growth by amplifying the brand voice across different platforms and help scale and deliver on business metrics. This role will report into the head of marketing and revenue. 


Key Responsibilities

  • Customer Centricity : Starts with the customer and works backwards from there for all decisions
  • Planning:  Own the marketing calendar and develop marketing interventions across the year to drive brand awareness, recall and leverage consumer buying occasions
  • Brand development : Develops a meaningful, differentiated brand idea and works towards bringing it to life via campaigns and other content led initiatives. Needs to be able to articulate problem statements and craft effective consumer propositions
  • Creative Appreciation:  Ability to collaborate with teams and arrive at the winning creative ideas among a group of ideas based on a mix of technical knowledge and intuition
  • Social Strategy:  Develop and execute a comprehensive social media strategy that aligns with the brand goals, leveraging the brand idea and TOV to build a social identity for the brand
  • Content Craftsman : Create engaging and shareable content that resonates with our target audience and captures their imagination.
  • Data Detective: Understands the consumer and category and provides business intelligence that can be translated to actions. Analyze social media metrics to glean insights to guide strategic decisions
  • Stakeholder collaboration: Forms collaborative relationships with stakeholders by managing their expectations and moves the project/business towards its stated goals.


Desired Qualifications

  • MBA in Marketing with an overall 5-7 years of work experience.
  • Minimum 3 years of experience in a core brand management profile having managed a complete brand development lifecycle from brand development to GTM.
  • In-depth knowledge of social media platforms, algorithms, and current trends and experience in driving community engagement and social growth
  • Exceptional written and verbal communication skills.
  • Creativity and passion for storytelling and brand building.
  • An analytical mind capable of interpreting data and extracting actionable insights.
  • Proven ability to manage multiple projects simultaneously and excel in a fast-paced environment.
  • Experience with social media management tools and analytics platforms


About Us

Peepul Tree is a new age D2C brand that is passionate about India’s local communities and their legacy in Handcrafted products. We aim to harness this unique supply chain by showcasing the craftwork through differentiated and authentic products designed for modern living, great content to audiences across the world and creating an engaging shopping experience. We aim to create large outcomes for the artisans across India who are amongst the most creative and talented micro entrepreneurs through our D2C and marketplace channels. 

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