Lead Digital Marketing

2 months ago

Agra, India Oswaal Books Full time

Job Title: Lead Digital Marketing

Experience: 10 - 15 years

Location: M.G Road, Agra

Job Type: Full-time



Job Description:


We are seeking a seasoned and dynamic professional to join our team as a Lead Digital Marketing. In this leadership role, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand. The ideal candidate will have a proven track record of success in digital marketing, strategic thinking, and the ability to lead and inspire a high-performing team.



Roles and Responsibilities:


1. Strategy Development:

  • Develop and execute comprehensive digital marketing strategies aligned with business goals.
  • Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.


2. Team Leadership:

  • Lead and mentor a team of digital marketing professionals.
  • Foster a collaborative and innovative team culture.


3. Campaign Management:

  • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing.
  • Ensure campaigns are aligned with brand messaging and objectives.


4. Performance Analysis:

  • Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.
  • Provide insights and recommendations for continuous improvement.


5. Budget Management:

  • Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.
  • Monitor spending and adjust budgets based on performance trends.


6. Cross-Functional Collaboration:

  • Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives.
  • Coordinate with external agencies and partners as needed.


7. Brand Building:

  • Drive brand awareness and loyalty through effective digital marketing strategies.
  • Ensure brand consistency across all digital channels.



Qualifications:


  1. Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
  2. Minimum of 10 years of experience in digital marketing with a proven track record of success.
  3. Previous experience in a leadership or managerial role.
  4. Ability to think strategically and develop innovative digital marketing strategies.
  5. Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.
  6. Strong analytical and data interpretation skills for performance analysis and decision-making.
  7. Excellent written and verbal communication skills.
  8. Ability to communicate complex digital marketing concepts in a clear and concise manner.
  9. Ability to adapt to changes in the digital marketing landscape and implement best practices.




Interested candidates can share their resume at recruitment@oswaalbooks.com / hrlead@oswaalbooks.com

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