Vrinsoft - SEO Specialist

3 weeks ago

Ahmedabad, India Vrinsoft Technology Pvt. Ltd. Full time

We are looking for a results-driven SEO Specialist to optimize our website performance, improve search visibility, and drive high-quality organic traffic. The ideal candidate will have hands-on experience in SEO strategy, keyword research, on-page optimization, and technical SEO, along with a strong understanding of search engine algorithms.Key Responsibilities:- Conduct in-depth keyword research, competitive analysis, and market research to identify SEO opportunities.- Optimize website content, meta tags, URLs, and internal linking for improved search engine rankings.- Perform regular technical SEO audits to identify and fix issues related to site speed, crawlability, indexing, and mobile optimization.- Develop and execute on-page and off-page SEO strategies, including link-building initiatives.- Monitor and analyze website performance via Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.- Collaborate with content writers, designers, and marketing teams to ensure SEO best practices across all digital assets.- Track, measure, and report on SEO KPIs, rankings, traffic growth, and campaign effectiveness.- Stay up-to-date with the latest search engine trends, algorithm updates, and SEO tools.Skills & Qualifications:- 2+ years of proven experience as an SEO Specialist or similar role.- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.- Hands-on experience with SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.- Proficiency in on-page, off-page, and technical SEO.- Strong analytical, reporting, and problem-solving skills.- Ability to work with cross-functional teams and manage multiple projects.- Excellent communication and documentation abilities (ref:iimjobs.com)

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