Pune Institute of Business Management

3 weeks ago


Pune, India Pune Institute of Business Management Full time

- Lead the Marketing Department with strategic direction, academic leadership, and operational excellence.- Design, develop, and continuously upgrade the MBA and PGDM marketing curriculum to align with the evolving corporate landscape.- Teach and mentor students in core and advanced marketing subjects such as:- Marketing Management- Digital Marketing & Analytics- Brand Management - Consumer Behavior- Product & Service Marketing- Market Research and Data-driven Decision Making- Ensure students gain applied understanding of marketing and sales profiles including: - Channel / Area Sales Manager, Business Analyst (SAP), Product Manager, Pre-Sales Consultant, SME Banking Relationship Manager, CRM Analyst, and B2B Sales Manager.- Integrate modern marketing tools and analytics platforms such as Google Analytics, HubSpot, Power BI, Tableau, SEMrush, and CRM systems into the teaching process.- Promote research excellence by encouraging publications, patents, case studies, and thesis work in reputed journals.- Collaborate with corporates, agencies, and industry leaders to provide real-world exposure through projects, guest lectures, and corporate tie-ups.- Supervise faculty and promote innovative teaching methods like simulation-based learning, live projects, and case pedagogy.- Represent the department in academic councils, institutional committees, and external forums. (ref:iimjobs.com)



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