Policybazaar - Head - Search Engine Optimization

- Policybazaar is at heart a data and technology company that has revolutionized the insurance market in India.- We deploy cutting edge technology, use advanced data analytics and leverage AI/ML to offer customer centric products, optimized customer journeys, and ensure superior customer experience across the insurance value chain.- We have had a major influence on how protection insurance products are bought in the country and are responsible for sourcing a significant portion of the market in Term and Health insurance.About the Role:- We are seeking a highly accomplished and technically astute Head of SEO to own and drive our entire organic growth charter.- The ideal candidate will be a strategic thinker and execution powerhouse, someone who understands the intersection of technology, content, and data deeply, and can translate SEO into measurable business impact.- This role demands leadership, innovation, and the ability to thrive in a fast-paced, high-scale environment.- The Head of SEO will be accountable for delivering sustained growth in sessions, leads, and rankings, while ensuring our brand dominates visibility across traditional search engines and emerging AI-powered discovery ecosystems. Key Responsibilities Strategic Ownership & Leadership:- Define and lead the company's comprehensive SEO vision and strategy, aligned with core business and growth objectives.- Translate SEO from a marketing function into a strategic business growth lever, driving measurable ROI.- Build, mentor, and lead a high-performing team of SEO specialists, analysts, and content partners.- Partner with CXOs, Product, Tech, and Marketing leadership to align SEO initiatives with company-wide goals. Technical SEO Mastery:- Conduct deep-dive technical audits and implement high-impact optimizations around crawl efficiency, indexation, Core Web Vitals, and page performance.- Drive large-scale technical initiatives, site migrations, speed optimization, structured data architecture, and mobile-first experiences.- Collaborate closely with the Product and Engineering teams to ensure all new features, pages, and site structures are SEO-compliant by design. Performance & Analytics:- Own end-to-end SEO metrics, organic sessions, ranking share, CTR, conversion rate, and lead contribution.- Build live dashboards and reporting frameworks using GA4, GSC, and advanced analytics tools.- Use competitive benchmarking and data intelligence to identify untapped growth opportunities.- Establish a data-driven performance culture with weekly, monthly, and quarterly tracking against defined targets. AI & Future Search Ecosystems:- Lead the brand's transition into AI-driven search visibility, ensuring presence across Google SGE, Bing Copilot, ChatGPT, Perplexity, and similar platforms.- Develop frameworks for AI-optimized content, structured data enrichment, and generative discovery optimization.- Stay ahead of evolving search paradigms from conversational and multimodal search to zero-click visibility and adapt strategy accordingly. Content Strategy & Authority Building:- Define a content and keyword strategy that strengthens topical authority and organic share of voice.- Partner with Content and Brand teams to ensure every piece of content serves both user intent and business relevance.- Drive initiatives to strengthen backlink quality, domain authority, and reputation across categories. Innovation & Automation:- Champion programmatic SEO, automation, and AI-driven insights to scale organic acquisition.- Experiment with data-backed hypotheses and continuously evolve tactics based on algorithmic and behavioral shifts. Candidate Profile:- 13-15 years of progressive SEO experience with minimum of 7-8 years in Fintech or E-commerce leading high-traffic platforms.- Proven success in scaling organic traffic to multi-million monthly sessions with a strong conversion impact.- Deep technical expertise across site architecture, crawling, indexing, Core Web Vitals, and analytics frameworks.- Hands-on experience with GA4, GSC, Ahrefs, SEMrush, Screaming Frog, Looker Studio, and advanced SEO analytics tools.- Proficiency in HTML, CSS, and JavaScript rendering; experience working with complex CMS environments.- Strong grasp of AI search ecosystems, structured data, and evolving generative discovery models.- Demonstrated ability to lead cross-functional teams and influence senior stakeholders.- Highly analytical, commercially minded, and outcome-driven. (ref:iimjobs.com)