Specialist - App Store Optimization
2 weeks ago
Location: WFO, Gurgaon, HaryanaExperience: 2 - 6 years (with at least 2 years leading ASO projects)Employment Type: Full-timeAbout the RoleWe are looking for an ASO Team Lead who can own and drive our app's growth across Google Play Store and Apple App Store. The ideal candidate is a data-driven marketer with a creative edge, who can lead a team to maximize organic installs, visibility, and conversion rates.Key & Leadership- Build and lead the ASO strategy across multiple apps and regions.- Mentor and manage a small ASO team, ensuring productivity and continuous skill development.- Collaborate with Product, Marketing, and Growth teams to align ASO efforts with business goals.Optimization & Growth- Conduct keyword research, A/B testing, and competitor analysis to maximize visibility and conversion.- Optimize app titles, descriptions, metadata, and creative assets (icons, screenshots, videos).- Monitor rankings, downloads, retention, and user reviews to improve app store performance.Analytics & Reporting- Track KPIs such as organic installs, keyword rankings, CTR, and CVR.- Generate regular performance reports and actionable insights for leadership.- Stay updated with App Store and Play Store algorithm changes, best practices, and Proven 2-6 years of experience in ASO, with at least 2 years in a leadership role.- Strong understanding of mobile marketing, user acquisition, and app store algorithms.- Proficiency with ASO and analytics tools (AppTweak, Sensor Tower, Mobile Action, Data.ai, Firebase, etc.).- Excellent analytical, project management, and leadership skills.- Strong creative sense for visuals, copywriting, and A/B testing.- Ability to thrive in a fast-paced, growth-driven environment.Good to Have- Experience working in gaming, astrology, or consumer apps.- Knowledge of localization strategies for global app markets.- Familiarity with SEO and performance marketing. (ref:iimjobs.com)
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Search Engine Optimization Specialist
3 weeks ago
Gurugram, India TrucksUp Full timeWe are seeking a results-driven SEO Specialist responsible for improving organic visibility, search rankings, and digital performance across web and mobile platforms. The role involves SEO strategy, ASO initiatives, content optimization, reporting, and continuous performance enhancement. Key Responsibilities: Search Engine Optimization (SEO):Conduct keyword...
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Search Engine Optimization Specialist
3 weeks ago
Gurugram, India TrucksUp Full timeWe are seeking a results-driven SEO Specialist responsible for improving organic visibility, search rankings, and digital performance across web and mobile platforms. The role involves SEO strategy, ASO initiatives, content optimization, reporting, and continuous performance enhancement. Key Responsibilities: Search Engine Optimization (SEO): - Conduct...
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Search Engine Optimization Specialist
3 weeks ago
Gurugram, India TrucksUp Full timeWe are seeking a results-driven SEO Specialist responsible for improving organic visibility, search rankings, and digital performance across web and mobile platforms. The role involves SEO strategy, ASO initiatives, content optimization, reporting, and continuous performance enhancement. Key Responsibilities: Search Engine Optimization (SEO):Conduct keyword...
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Search Engine Optimization Specialist
3 weeks ago
Gurugram, India TrucksUp Full timeWe are seeking a results-driven SEO Specialist responsible for improving organic visibility, search rankings, and digital performance across web and mobile platforms. The role involves SEO strategy, ASO initiatives, content optimization, reporting, and continuous performance enhancement. Key Responsibilities: Search Engine Optimization (SEO):Conduct keyword...
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Search Engine Optimization Specialist
3 weeks ago
Gurugram, India TrucksUp Full timeWe are seeking a results-driven SEO Specialist responsible for improving organic visibility, search rankings, and digital performance across web and mobile platforms. The role involves SEO strategy, ASO initiatives, content optimization, reporting, and continuous performance enhancement. Key Responsibilities: Search Engine Optimization (SEO): Conduct keyword...
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Search Engine Optimization Specialist
2 weeks ago
Gurugram, Gurugram, India TrucksUp Full timeJob Description We are seeking a results-driven SEO Specialist responsible for improving organic visibility, search rankings, and digital performance across web and mobile platforms. The role involves SEO strategy, ASO initiatives, content optimization, reporting, and continuous performance enhancement. Key Responsibilities: Search Engine Optimization (SEO):...
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Senior Search Engine Optimization
4 weeks ago
Gurgaon/Gurugram, India Snap Find Full timeMandatory Criteria (Can't be neglected during screening): - Proven experience in SEO, LLM, and ASO. - Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools. - Solid understanding of content marketing strategies for both SEO and ASO. - Hands-on experience with app store algorithms, keyword optimization, and mobile...
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Mobile App Marketer
2 weeks ago
Gurugram, Haryana, India Quantum4u labs pvt ltd Full timeJob description Position: Mobile App Marketing Specialist Location: Gurgaon Type: Full-Time Experience Level: Mid to Senior We are a fast-growing, innovative company revolutionizing the mobile app experience. Our mission is to deliver exceptional value to our users through best-in-class mobile apps. We’re looking for a talented Mobile App Marketer to...
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Search Engine Optimization Specialist
2 weeks ago
Gurugram, Haryana, India, IN TrucksUp Full timeWe are seeking a results-driven SEO Specialist responsible for improving organic visibility, search rankings, and digital performance across web and mobile platforms. The role involves SEO strategy, ASO initiatives, content optimization, reporting, and continuous performance enhancement. Key Responsibilities: Search Engine Optimization (SEO):Conduct keyword...
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Hindustan Times
1 week ago
Gurugram, India HT DIGITAL STREAMS LIMITED Full timeApp Growth Manager - Financial Services AppLocation: GurgaonExperience: 4-8 yearsFunction: Growth / Marketing / ProductAbout UsHindustan Times is one of India's most trusted media brands. We are now expanding into digital financial services with a mission to make access to credit and financial products simple, transparent, and user-friendly. Our new...
