Product Marketing Specialist

JD - Product Marketing Specialist (SaaS)Netstratum is a global product development company specializing in custom software and enterprise IT services. With teams across ten global locations, we combine local insight with global expertise to deliver innovative, purpose-driven solutions.As a leader in telecom tech, we build secure, high-performance Unified Communication Systems used by Tier-1 providers, enterprises, and governments. Our in-house AI platform is built for scale, security, and real-world impact.Join a vibrant, diverse team working on cutting-edge projects in telecom, AI, IoT, and digital transformation—within a fast-paced, learning-focused environment.www.netstratum.comLocation: Kochi, KeralaExperience: 5+ YearsSalary: As per Industry StandardsJob Code: 102025/01Employment Type: Full-timeJob DescriptionWe are seeking an experienced Product Marketing Specialist (Saas) with strong expertise in building and executing marketing strategies for SaaS and digital products. The ideal candidate will have a deep understanding of the online marketing landscape, the ability to plan and manage end-to-end digital campaigns, and the strategic acumen to drive adoption and sales across multiple products.Responsibilities- Develop and execute marketing strategies for multiple SaaS and digital products across industries. - Plan, manage, and monitor online lead generation campaigns through paid, organic, and partner channels. - Build and manage marketing funnels and sales enablement workflows for B2B SaaS products. - Oversee SEO, SEM, social media, and email marketing efforts — ensuring alignment with overall business goals. - Collaborate with product and sales teams to align positioning, messaging, and go-to-market plans. - Manage and optimize advertising budgets across platforms such as Google Ads, LinkedIn, and Meta. -- Define KPIs, monitor campaign performance, and generate regular reports and insights for leadership. - Work with design, content, and technical teams to enhance web presence and improve conversion rates. - Stay updated on emerging marketing trends, SaaS growth strategies, and digital analytics tools. - Contribute to brand positioning and content planning to ensure consistency across all marketing materials.Eligibility Criteria- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field. - Minimum 5 years of hands-on experience in digital or online marketing, preferably in SaaS / B2B technology products. - Proven experience in creating and executing digital marketing strategies for product-based companies. - Strong understanding of SEO best practices, digital advertising, and marketing analytics (without needing to implement them technically). - Proficiency in platforms such as Google Ads, Analytics, LinkedIn Campaign Manager, and HubSpot. - Experience working with cross-functional teams to execute campaigns and achieve measurable growth. - Excellent analytical and communication skills with a results-driven mindset.Nice to Have- Experience in multi-product marketing or product portfolio management. - Exposure to SaaS lifecycle marketing, customer onboarding campaigns, and churn reduction initiatives. - Familiarity with automation tools (HubSpot, Mailchimp, Zoho, or Marketo). - Understanding of B2B content strategies and partner-led marketing. - Certifications in Google Ads, HubSpot, or Growth Marketing.What We Look For- A strategic thinker who can translate business goals into actionable marketing plans. - Experience in marketing SaaS platforms and subscription-based services. - Strong ownership mindset with the ability to work independently across multiple product lines. - A keen understanding of what drives visibility, engagement, and conversion in online ecosystems. - Passion for innovation, continuous improvement, and measurable impact.