Senior Media Buyer – Search Arbitrage
3 weeks ago
Senior Media Buyer – Search Arbitrage & Meta Execution
Company Profile:
Adxpoint is a leading ad network specializing in search arbitrage and search monetization solutions, operating across major ad networks and exchanges. We work with multiple search feed providers to deliver high-quality traffic and leverage data-driven insights to optimize media buying strategies. Our mission is to drive performance, maximize ROI, and enable advertisers and publishers to thrive in the evolving digital advertising ecosystem.
Job Title: Senior Media Buyer – Search Arbitrage & Meta Execution
Location: Mulund, Mumbai (On-site)
Website: Ventesavenues.in / adxpoint.com
Role Overview:
We are looking for a performance-driven Senior Media Buyer to manage and execute high-volume Meta campaigns and other traffic sources with a primary focus on search arbitrage. The ideal candidate should have hands-on experience in managing paid media campaigns and a solid understanding of performance marketing metrics and traffic monetization strategies.
Key Responsibilities:
Campaign Execution (Meta-Focused)
- Plan, launch, and scale Meta (Facebook/Instagram) ad campaigns for search arbitrage funnels.
- Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
- Optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
Search Arbitrage & Monetization
- Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc.
- Work with feed providers (e.g., System1, Ads.com, Tonic) to align campaign traffic sources and maximize EPC.
- Balance arbitrage economics: cost of acquisition vs. revenue from search feeds (RSOC, AFD, N2S, YHS, BHS, Typein).
Optimization & Analysis
- Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
- Perform A/B testing for creatives, landing pages, and feed response.
- Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
- Use UTM tagging and pixel management for deep tracking and attribution analysis.
Strategy & Reporting
- Develop campaign strategies based on ROI goals and media buying trends.
- Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
- Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
- Stay updated on algorithm changes, ad policies, and best practices on Meta and other platforms.
Qualifications & Skills
- Bachelor's degree in Marketing, Business, or relevant field.
- Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
- Proven track record in executing high-performance campaigns on Meta and other ad platforms.
- Strong analytical mindset with understanding of key metrics (CTR, CPA, ROAS, etc.).
- Familiarity with search feed monetization and arbitrage techniques.
- Experience with click trackers (Voluum/ClickFlare) and ad-serving platforms.
What We Offer
- Opportunity to work with a high-growth performance marketing network.
- Hands-on experience with global campaigns and monetization platforms.
- Data-driven environment with real-time optimization challenges.
- Competitive compensation and performance-based incentives.
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