Search Engine Optimization Executive

3 weeks ago

Vadodara, India Octet Design Studio Full time

About Octet Design StudioOctet Design Studio is a UI/UX design agency committed to delivering world-class design and seamless product experiences. We blend intuitive design with cutting-edge product strategy to help our clients achieve their business goals and build a strong market presence.About the RoleWe are looking for a performance-driven SEO Executive to join our digital marketing team. The ideal candidate should have a solid understanding of off-page and on-page SEO techniques, backlink strategies, and content optimization. This role demands a detail-oriented professional who can enhance our online presence, improve search engine rankings, and drive organic growth through effective SEO practices.Key Responsibilities- Build high-quality backlinks through guest posts, directories, and outreach campaigns. - Promote content across platforms like Medium, forums, and Q&A sites to increase visibility. - Collaborate with content/design teams to create link-worthy assets. - Conduct influencer and blogger outreach for SEO partnerships and mentions. - Monitor and maintain a healthy backlink profile, disavowing toxic links. - Track SEO performance using tools like Ahrefs, Google Analytics, and Search Console. - Benchmark competitor backlink strategies and identify improvement opportunities. - Support keyword research and ensure proper on-page keyword usage. - Assist in resolving technical SEO issues like broken links and crawl errors. - Optimize internal linking, image tags, and page structure for better SEO results.Requirements- Bachelor’s degree in Marketing, Communications, or a related field - 0-2 years of relevant experience in SEO, preferably in a digital marketing agency - Strong knowledge of SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Google Search Console - Good understanding of search engine algorithms and ranking factors - Strong communication and collaboration skills - Basic understanding of HTML/CSS and website architecture is a plus

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