Performance Marketing Specialist
2 weeks ago
Performance Marketing Specialist | 50Fin
Are you a data-driven marketer who thrives on scaling digital campaigns and driving user acquisition? 50Fin , a leading platform for Loan Against Securities, is looking for a Performance Marketing Specialist to join our fast-growing team.
What You'll Do:
Own and optimise Google & Meta performance campaigns for lead generation.
Manage and optimise marketing budgets to drive high-quality leads at the lowest cost.
Run A/B tests to improve ad creatives, landing pages, and conversion rates.
Leverage data analytics & user insights to refine targeting strategies.
Collaborate with content, design & product teams to create high-impact campaigns.
Monitor and report on CAC, ROAS, LTV, and other key performance metrics.
What We're Looking For:
3-5 years of experience in performance marketing (preferably FinTech/BFSI).
Hands-on expertise in Google Ads, Meta Ads, and lead generation campaigns.
Strong analytical skills & experience in Google Analytics etc.
Creativity + Data-Driven Mindset to scale paid campaigns effectively.
Budget management experience of at least ₹5-10L/month in ad spends.
If you're ready to drive growth & make an impact in FinTech, Apply Now
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