Senior Marketing Delivery Analyst

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Job Summary

The Marketing Delivery Analyst Senior is expected to support in execution of various strategic and operational excellence initiatives in the form of reporting and programs, with minimal guidance and supervision. In this role, your main focus will be driving all aspects of email marketing campaigns, including design, development and execution of marketing campaigns across a variety of automation tools, platforms and tools. Implementing best practices in coding/development of email campaigns including Ad-hoc and Lifecycle campaigns, delivering long-term solutions for email production efficiency and accuracy, provide solutions for fellow Marketing Delivery team members, as well as, create advanced email campaigns. You may also have an opportunity to drive Account Centers Web application and web-based applications. The role requires a highly resourceful individual with strong emotional intelligence, self-motivation, integrity and a willingness to put the company's interest above all else.

Essential Job Functions

- Responsible for end to end Email Campaign Management

- Owns day-to-day email campaign activities including list, campaign set up, targeting and segmentation, tagging, deployment, troubleshooting of technical issues, and other aspects of email execution.

- Knowledge of HTML and/or scripting languages (ex Freemarker or PERL). Editing the HTML templates & necessary development work to handle email campaign launches through Visual Editor

- Hands-on on Adobe Photoshop application and performs PSD to HTML conversions using content builders like Visual editor/Taxi for Email.

- Knowledge of email testing practices (such as, A/B Testing, Multivariate Testing, etc.) and perform proof reading/email rendering tests on Litmus/Email on Acid.

- Experience in coaching and mentoring junior Analyst and driving innovative ideas for elevating our marketing standards

- Can able to handle high volume requests each week while delivering high quality work. Performing Quality analysis as part of peer audit and maintaining the quality checklist.

- Ensure campaign health and deliverable execution using project management tools such as Workfront, Appian, Google Docs, Jira, Slack, and Basecamp.

- Solutioning and Innovation; Helps develop and implement test plans with a disciplined approach to continually optimize email campaign performance via aggressive testing methodologies. Seek out new ideas, monitor industry trend, and recommend best practices to innovate our email campaigns.

- Ensure campaign requests are accurately and efficiently fulfilled within agreed timescales.

- Producing and analyzing campaign reports on a weekly/monthly basis.

Reports to: Lead or above

Working Conditions/ Physical Requirements: Normal office environment. Some travel may be required.

Direct Reports: None

Minimum Experience

- Master's or Bachelor's degree in Information Technology & Services, Marketing & Advertising

- 5-8 years of experience in Email Marketing/Campaign management using PCM, Salesforce Marketing Cloud, Adobe Campaign and similar tools a plus

- Strong understanding of marketing processes including campaign execution, A/B testing, and measurements

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

About Bread Financial

At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled-both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial- (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.