Digital Marketing Specialist

3 weeks ago

Bengaluru, India Cloudesign Technology Full time

Title: Digital Marketing Specialist (Technical SEO & Content Writing)Location: Bangalore (Office)Experience: 3-6 YearsType: Full-time | Individual ContributorReports To: Digital Marketing Lead / Head of MarketingJob Summary:We are seeking a results-driven Digital Marketing Specialist with proven expertise in Technical SEO and AI-assisted content writing (e.g., ChatGPT, Jasper).The ideal candidate will be a hands-on individual contributor, directly engaging with clients and collaborating with design teams to deliver high-quality marketing assets and campaigns.This role requires strong SEO skills, excellent content creation ability, and a deep understanding of the digital marketing ecosystem.Key Responsibilities:- Conduct comprehensive technical SEO audits and implement on-page/off-page SEO strategies to improve visibility and rankings.- Create compelling, SEO-optimized content using AI tools, ensuring alignment with client objectives.- Work directly with clients: gather requirements, present strategies, and report on performance.- Collaborate with design teams to develop assets for landing pages, email campaigns, social media, and ads.- Monitor and analyze website traffic, keyword rankings, Core Web Vitals, crawl issues, schema, and campaign KPIs using tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog.- Manage digital deliverables including website SEO, blog strategy, paid campaign inputs, and optimization recommendations.- Stay updated on Google algorithm updates, SEO best practices, and AI content trends.Required Skills & Experience:- 3-6 years of proven experience in digital marketing with strong Technical SEO expertise.- Hands-on experience with AI content tools (ChatGPT, Jasper, etc.) and CMS platforms (WordPress, Webflow).- Strong knowledge of SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog).- Excellent written and verbal communication skills.- Ability to work independently and directly with clients.- Solid understanding of marketing funnels, keyword intent, and user experience.- Experience collaborating with cross-functional design and development teams.Good to Have:- Experience with Google Ads / Performance Marketing.- Understanding of B2B SaaS or enterprise digital ecosystems.- Basic knowledge of HTML/CSS for SEO troubleshooting.- Familiarity with CRM/marketing automation tools (HubSpot, Mailchimp).Why Join Us?:- Opportunity to work in a growth-oriented environment across diverse industries.- Directly contribute to client success and digital visibility.- Innovate with the latest AI tools in content and marketing strategy.- Be part of a collaborative, agile team culture (ref:iimjobs.com)

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