Influencer Account Manager
2 weeks ago
We are seeking a dynamic and results-oriented Account Manager to join our team. The ideal candidate will be responsible for managing client relationships, overseeing influencer marketing campaigns, and ensuring the successful execution of strategies that align with client goals. This role requires a blend of strategic thinking, creativity, and excellent communication skills to deliver exceptional results for our clients.
Key Responsibilities-
Client Management:
- Serve as the primary point of contact for assigned clients, building and maintaining strong, long-lasting relationships.- Understand client objectives, target audiences, and KPIs to develop tailored influencer marketing strategies.- Provide regular updates, reports, and insights to clients, ensuring transparency and satisfaction.
Campaign Strategy & Execution:
- Collaborate with the strategy and creative teams to develop innovative influencer marketing campaigns.- Identify and recruit relevant influencers who align with client brand values and campaign goals.- Oversee end-to-end campaign execution, including influencer briefings, content approvals, and performance tracking.
Performance Analysis:
- Monitor and analyze campaign performance metrics (e.g., engagement, reach, conversions) to assess effectiveness.- Provide actionable insights and recommendations to optimize future campaigns.- Prepare detailed post-campaign reports highlighting key achievements and areas for improvement.
Team Collaboration:
- Work closely with internal teams (creative, strategy, influencer relations, and analytics) to ensure seamless campaign delivery.- Mentor and guide junior team members, fostering a collaborative and supportive work environment.
Industry Knowledge:
- Stay up to date with the latest trends, tools, and best practices in influencer marketing and social media.- Identify new opportunities for clients to leverage emerging platforms and technologies.
Qualifications-
- Bachelor's degree in marketing, Communications, Business, or a related field.- 3+ years of experience in account management, influencer marketing, or digital marketing.- Proven track record of managing successful influencer marketing campaigns.- Experience working with brands in various industries, including fashion, beauty, consumer electronics, healthcare, publishing etc.
Skills-
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing trends.- Excellent communication, negotiation, and presentation skills.- Analytical mindset with the ability to interpret data and derive actionable insights.- Highly organized with the ability to manage multiple projects and deadlines simultaneously.- Creative thinker with a passion for storytelling and brand building.
Preferred Qualifications:
- Experience working with influencer marketing platforms/tools (e.g., AspireIQ, Tracker, Up fluence).- Existing relationships with influencers and content creators.- Knowledge of paid social media advertising and amplification strategies.
About Us:
We are a collective of super-niches, super-specialized agencies that help brands imagine the future of their business and marketing in a digital world. Our multi-competence, left-brain-right-brain approach creates powerful solutions for brands in an increasingly disruptive world.
For more information, please visit our website: www.lyxelandflamingo.com
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