Analytix Business Solutions

2 weeks ago

Ahmedabad, India Analytix Business Solutions Full time

Position Summary:.

- We are seeking a skilled Partner Marketing Manager to oversee the marketing strategy and relationships for our vendor partners (Sage, Netsuite, ConnectWise.

- The ideal candidate will have partner experience in the professional services industry, developing campaigns and narratives for B2B services.

- Under the direction of the Director of Marketing, this position will work closely with division marketing managers and division leaders to build partner relationships, go-to-market strategies, and execute integrated marketing campaigns and other programs to drive awareness, create demand, and generate new pipeline.

Key Responsibilities:.

1) Strategic Planning:.

- Develop and execute partner marketing strategies aligned with overall business objectives,.

- Understand organizational needs identify opportunities for growth and new business, creating innovative approaches.

- Work closely with partners, division marketing managers and division leads fostering a disciplined joint marketing planning approach when appropriate, to define joint marketing plans, aligning Analytix and partners business objectives.

- Collaborate with cross-functional teams to align partner marketing strategies with launches, campaigns, and key initiatives.

- Support the creation of meaningful pipeline.

- Lead the planning, execution, and optimization of marketing and co-marketing campaigns and events.

- Oversee the creation of company and partner-specific collateral, including presentations, datasheets, case studies, battle cards, top-x reasons to sell, and other sales enablement materials.

Competencies & Skills:

- Bachelor's or advanced degree in Marketing, Communications, or related field.

- 5 years of experience in B2B services marketing and/or a solid understanding of professional services, or outsourcing business.

- Proven experience in partner or channel marketing.

- Experience in developing and executing marketing strategies with channel partners in a competitive environment.

(ref:iimjobs.com)

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