Manager - Social Media

About Lorien Finance:-

Lorien Finance (LoFi) empowers millions of students from emerging economies to access a global network of lenders on a single platform, making it affordable and efficient to finance their study-abroad dreams. As a cross-border fintech platform, Lorien simplifies the process of securing education loans for students aspiring to study abroad.

At LoFi, we don't just fund education; we empower dreams, build futures and bridge the gap between aspiration and achievement. Our long-term vision is to build a global fintech ecosystem that not only funds educational dreams but also accompanies students on their journey from aspiration to achievement.

Join us in making a meaningful impact on students' lives while shaping the future of global education. We are looking for a dynamic and creative Social Media Manager to lead Lorien Finance's social media strategy, content planning, audience engagement, and growth. The ideal candidate is a digital-native storyteller who understands the nuances of platforms like Instagram, LinkedIn and YouTube, and has the skills to foster meaningful interactions with our audience.

Key Responsibilities

1) Develop and maintain a monthly/weekly content calendar aligned with Lorien's marketing goals and campaigns.

2) Strategize and create platform-specific content plans for Instagram, LinkedIn, YouTube, and other relevant channels.

3) Stay updated on social media trends, incorporating real-time opportunities into the calendar.

4) Collaborate with content writers, graphic designers, and video producers to create engaging, platform-optimized content (posts, reels, stories, videos, and more).

5) Provide creative direction for social media assets, ensuring alignment with Lorien's brand tone and visual identity.

6) Review and approve final assets for publication, ensuring quality and relevance.

7) Implement strategies to grow followers and subscribers across platforms through organic and paid efforts.

8) Analyze audience behavior and preferences to refine strategies and improve reach and engagement.

9) Leverage analytics tools to identify high-performing content and optimize future efforts.

10) Actively manage interactions, responding to comments, messages, and mentions to foster trust and engagement.

11) Build relationships with followers, influencers, and relevant accounts to increase Lorien's visibility.

12) Monitor and manage sensitive or negative feedback, ensuring Lorien's reputation is maintained.

13) Track key performance metrics (reach, engagement, CTRs, growth) for each platform and provide actionable insights.

14) Prepare monthly reports on social media performance, campaign effectiveness, and audience growth.

15) Work closely with the PR & Influencer Manager to amplify campaigns through influencer collaborations.

16) Partner with the Marketing Manager to ensure social media aligns with overall marketing Bachelor's degree in Marketing, Communications, or a related field.

2) 3-5 years of experience managing social media for brands, with proven results in audience growth and engagement.

3) Expertise in Instagram, LinkedIn, YouTube, and emerging platforms (e.g., TikTok).

4) Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Meta Business Suite).

5) Strong storytelling skills and a knack for creating engaging, platform-specific content.

6) Excellent communication and interpersonal skills, with an understanding of digital-first audiences.

7) Ability to work in a fast-paced environment, managing multiple platforms and deadlines.

What's in It for You

1) Competitive salary and benefits package.

2) Fastest growth with the growth of the company.

3) Opportunity to drive meaningful impact in education financing.

4) Collaborative, purpose-driven, and growth-focused work environment. We value creativity, initiative, and a passion for making a difference. At Lorien Finance, you'll be part of a dynamic team that's committed to supporting each other and celebrating successes.

5) Professional development opportunities to advance your career.