VP – Sales

2 weeks ago

Pune, Maharashtra, India BioTalent Search Full time
Job Title: VP – Sales & Marketing

We are seeking an experienced, dynamic, and strategic VP – Sales & Marketing to lead our client's sales and marketing teams in expanding and promoting Process Automation, Electrical, Instrumentation, and IIOT solutions across diverse process industries in India & abroad.

The ideal candidate will have an in-depth understanding of PLC, DCS, and process instrumentation and a strong ability to drive business growth while enhancing brand visibility.

Key Responsibilities:
  • Sales & Business Growth:
    • Drive direct business growth and achieve year-on-year revenue targets with full P&L responsibility.
    • Develop and execute sales strategies to expand market share in industrial process automation.
    • Build and maintain strong relationships with key decision-makers across target industries.
    • Lead and mentor the national sales team to achieve aggressive sales goals.
    • Conduct regular customer meetings and finalizations across India, requiring extensive travel.
    • Add-on complementary business verticals year on year.
  • Marketing Strategy & Execution:
    • Develop and implement targeted marketing strategies for process automation solutions across multiple industries.
    • Align marketing campaigns with business goals, ensuring they resonate with decision-makers in highly technical sectors.
    • Leverage deep knowledge of PLC, DCS, and process instrumentation to design effective marketing strategies.
    • Create impactful marketing materials highlighting technical benefits and real-world applications.
    • Organize and participate in industry conferences, trade shows, and webinars to increase brand visibility.
  • Market Research & Competitive Analysis:
    • Conduct in-depth market research to identify trends and opportunities in industrial automation.
    • Monitor competitor activities and develop strategies to differentiate our solutions in the market.
    • Gather and analyze customer feedback to continuously improve marketing strategies and customer experience.
  • Collaboration & Leadership:
    • Work closely with product management, engineering, and sales teams to ensure marketing messages align with product capabilities.
    • Support the sales team with technical content, presentations, and tools for effective customer engagement.
    • Lead and mentor a high-performing sales & marketing team, equipping them with cutting-edge knowledge and tools.
    • Provide regular performance reports to leadership, tracking the impact of marketing and sales efforts.
Qualifications & Skills:
  • Experience:
    • 18–22 years of experience in sales & marketing within Process Automation, Industrial Automation, or Engineering Technologies.
    • Strong expertise in PLC, DCS, Electrical Systems, and Process Instrumentation.
    • Proven track record of driving marketing campaigns in B2B environments , particularly in regulated industries like Chemical, Pharmaceutical, Biotech, Ethanol & Distillery.
    • Experience in leading cross-functional teams and collaborating across departments to drive business success.
    • Long-term commitment to the company, as this is a key leadership position.
    • Good health condition to support extensive travel for business growth.
  • Education:
    • Bachelor's degree in Instrumentation, Electronics, or Electrical Engineering.
    • MBA in Marketing, Business, or a related field (preferred).
    • Certifications in Digital Marketing, Industrial Automation, or Process Control (added advantage).
  • Key Attributes:
    • Strong leadership and strategic thinking.
    • Proven ability to drive revenue growth and market penetration.
    • Excellent technical acumen in process automation and control systems.
    • Strong communication, negotiation, and relationship-building skills.
    • Ability to travel extensively across India for client meetings and business development.

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