AM - Marketing operations – BTL Activation

4 weeks ago


Bengaluru, India Antara Senior Care Full time

Key Responsibilities:

  • Develop marketing initiatives to ensure brand visibility and awareness for lead generation and business outcomes
  • Plan and execute on-ground initiatives (RWA activation/partner events/exhibition stalls /roadshows)to create a brand recall and awareness amongst relevant stakeholders
  • Executing tie-ups and promotional activities
  • Understand regional-specific market needs to forecast & plan BTL Strategy
  • Coordinate with creative agency & vendors to design, print & dispatch all brand & product related POS materials
  • Supervise procurement & execution of various print materials/marketing collaterals eg: brochures, danglers, wobblers, hoardings, sun boards, leaflets, newsletters etc
  • Responsible for establishing a strong network of vendors / Agencies for various promotional activities planned for the respective regions.
  • Monitor progress, analyze & publish daily/weekly performance reports to identify issues and opportunities
  • Adherence to brand guidelines for all creative creation and marketing initiatives

Handling vendor invoicing & ensure their timely payments for maintaining healthy relations & goodwill of the organization

NETWORK OF INTERACTION


  • RELATIONS: Vendors engaged in providing services
  • RELATIONSHIPS: Marketing team, commercial team & sales corporate & regional teams

MINIMUM REQUIREMENTS

  • Candidate should be a Postgraduate, preferably in marketing
  • Flexible individual with the ability to multitask with 3-5 years of experience in offline marketing, BTL campaigns
  • Excellent relationship management, communication, and analytical skills
  • Expertise on MS Office, Word, PowerPoint, and Excel
  • Looking for someone who can align business priorities with multiple stakeholders and get things done
  • Local language is mandatory


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