SEO and Google Ad words Specialist
4 weeks ago
Job Description: SEO & Digital Marketing Specialist.
Position: SEO & Digital Marketing Specialist
Experience: 2-4 Years
Location: Janakpuri, West Delhi.
Employment Type: Full-time
About the Role
We are seeking a results-driven SEO and Digital Marketing Specialist to join our team. The ideal candidate will have 2-4 years of hands-on experience in search engine optimization (SEO) and managing digital advertising campaigns, including Google Ads, Facebook Ads, Instagram Ads, and Ads. You will play a key role in enhancing our online presence, driving traffic, and maximizing ROI across multiple digital platforms.
Key Responsibilities
- Search Engine Optimization (SEO):
- Conduct keyword research to identify opportunities for content optimization.
- Develop and implement on-page and off-page SEO strategies to improve organic rankings.
- Perform technical SEO audits and fix issues such as crawl errors, site speed, and indexing.
- Analyze competitors’ SEO performance and provide actionable insights.
- Google Ads Management:
- Plan, create, and optimize Google Ads campaigns for lead generation and e-commerce.
- Conduct A/B testing for ads and landing pages to improve performance.
- Monitor campaign performance metrics and adjust strategies for better ROI.
- Social Media Advertising:
- Develop, manage, and optimize Facebook, Instagram, and ad campaigns.
- Target specific audiences using advanced audience segmentation techniques.
- Monitor engagement metrics and refine strategies for higher conversions.
- Analytics & Reporting:
- Use tools like Google Analytics, Search Console, and ad platform dashboards to track KPIs.
- Generate weekly and monthly performance reports with insights and recommendations.
- Collaboration:
- Work closely with content creators and designers to align campaigns with marketing goals.
- Stay updated on industry trends and algorithm updates to adapt strategies accordingly.
Required Skills
- Strong understanding of SEO tools (Ahrefs, SEMrush, Moz, etc.).
- Proficiency in managing Google Ads and PPC campaigns.
- Hands-on experience with Facebook Ads Manager, Instagram Ads, and Campaign Manager.
- Familiarity with Google Analytics, Google Tag Manager, and data interpretation.
- Knowledge of HTML/CSS basics for on-page SEO optimizations.
- Ability to write compelling ad copies and optimize landing pages.
- Strong analytical and problem-solving skills.
Preferred Qualifications
- Certification in Google Ads or Facebook Blueprint.
- Experience in content marketing strategies.
- Basic understanding of email marketing tools like Mailchimp.
- Knowledge of programmatic advertising platforms.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to work with a dynamic and creative team.
- Professional development and training support.
- Flexible work environment.
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