Associate Director Business Development

2 days ago

New Delhi, India Coforge Full time

Job Title: Associate Director – Business Development (Large Enterprise - PSU focus)Skills: Data Sales, New Logo Acquisition, Consultative Selling, Business Development, GTM, Partner Ecosystem, Market ResearchExperience: 12+ YearsLocation: Delhi /NCR (Preferably in Gurugram)Job Summary:We are seeking a dynamic and results-driven Associate Director – Business Development to lead strategic sales initiatives across large enterprise clients, with a strong focus on Public Sector (PSUs) entities. This is a high-impact role for a seasoned professional with a proven track record in System Integration and IT Solutions Sales, capable of navigating complex procurement environments and influencing senior stakeholders.Key Responsibilities:- Lead Enterprise Sales Strategy: Drive business development efforts across large enterprise accounts with a focus on government and PSU sectors - Stakeholder Engagement: Build and nurture trusted relationships with senior bureaucrats, government officials and key decision-makers to influence buying decisions - Tender & Compliance Expertise: Navigate government procurement processes, tenders, and compliance frameworks with precision and foresight - Partner Ecosystem Management: Collaborate with OEMs and strategic partners to co-create winning go-to-market strategies and joint value propositions - Market Intelligence: Provide actionable insights on market trends, competitive landscape, and customer needs to shape business strategy - Bid Management: Work closely with internal teams to craft compelling proposals, RFP responses, and bid documentation that align with client expectations and compliance norms - Consultative Selling: Engage with consulting and advisory bodies to identify new opportunities and drive them to closureRole Competency:- Experience: 10–12 years of total sales experience, with at least 5 years in enterprise sales targeting large accounts and PSU clients - Proven Track Record: Demonstrated success in closing large, complex deals in enterprise and public sector environments - Domain Expertise: Must have worked in a System Integration company with deep exposure to selling IT solutions to PSUs - Education: Engineering degree is required; MBA is preferred - Business Knowledge: Strong understanding of government procurement cycles, tendering processes, and contract management - Network: Established relationships with senior government officials and key OEMs - Skills: Exceptional communication, negotiation, and relationship management skills. Strategic thinker with the ability to manage complex sales cycles and influence high-level stakeholders

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