Paid Media Manager

4 weeks ago

New Delhi, India ELEMT Full time

Paid Media ManagerWe are seeking a dynamic and results-driven Paid Media Manager to lead our digital advertising efforts. This role is ideal for someone with a passion for digital advertising, a knack for analytics, and a creative edge to optimize campaigns for maximum performance. You will be responsible for managing paid media campaigns across various platforms, ensuring alignment with overall marketing strategies and objectives.Key Responsibilities- Strategic Planning: Develop and execute paid media strategies that drive growth across all digital channels. - Campaign Leadership: Manage end-to-end campaigns across Google Ads (Search, Display, Shopping), Meta Ads (Facebook/Instagram), LinkedIn, Apple Search Ads (ASA), and other relevant platforms. - Performance Optimization: Track and analyze KPIs (CTR, CPC, ROAS, conversions, CPL) and apply insights to continuously improve campaign performance. - Audience Strategy: Build and optimize audience targeting, including demographics, interests, behaviors, and geo-specific segments. - Creative Direction: Collaborate with design and content teams to produce engaging ad creatives, messaging, and CTAs tailored to target audiences. - Budget Management: Own and optimize media budgets, ensuring efficient spend and maximum ROI. - International Campaign Structuring: Design campaigns tailored to specific regions, including budget allocation, messaging, and targeting strategies. - Competitor Benchmarking: Monitor competitor activity and industry trends to identify opportunities and refine strategies. - Market Intelligence: Stay updated on platform updates, emerging trends, and changes in consumer behavior to maintain a competitive edge. - Reporting & Insights: Deliver actionable performance reports to leadership, highlighting insights, learnings, and recommendations for optimization.Qualifications- Education: Bachelor’s degree in Marketing, Advertising, Business, or related field. - Experience: 3–5 years in performance marketing or paid media management, with direct e-commerce campaign experience. - Technical Skills: - Hands-on expertise with Google Ads (Search, Display, Shopping). - Strong proficiency in Meta Ads Manager and Apple Search Ads (ASA). - Experience with tracking setups (Pixel, Firebase, GTM). - Familiarity with conversion rate optimization (CRO) and landing page best practices.- Certifications: Google Ads and Meta Blueprint certifications preferred.

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