Head of Marketing

2 months ago

Mumbai, India THEODORE - The Gift Of God Full time

About us: THEODORE is a clean, yet expressive luxury menswear brand that is inspired by art, architecture and contemporary lifestyle. THEODORE is a Istanbul-based company, dedicated to the principles of ne craftsmanship, timeless design


Location: Lower Parel

Working model: Onsite working

Days: Monday to Saturday,  

Usually the 2nd Saturday is a half day, and the 4th is an off.

Timings: 10:00am - 6:00pm

Budget: 12-15 LPA

Experience: 5 years


Roles & Responsibilities:

  • Define and articulate the brand's tonality, voice, and visual identity to maintain a consistent brand image.
  • Develop and implement brand strategies to drive awareness, engagement, and loyalty among our target demographic.
  • Collaborate with internal stakeholders and external agencies to ensure alignment of brand objectives with overall business goals.
  • Lead marketing campaigns, both online and offline, to effectively reach and resonate with our target audience.
  • Oversee setup and management of various marketing channels, including social media, email marketing, influencer partnerships, events, and traditional advertising.
  • Conduct market research and competitor analysis to identify opportunities for differentiation and growth.
  • Work closely with the design team to ensure brand aesthetics are consistent and reflective of our luxury positioning.
  • Cultivate and maintain relationships with external partners, agencies, and vendors to support brand initiatives.
  • Monitor and analyse brand performance metrics to evaluate marketing effectiveness and make data-driven recommendations for optimization.
  • To stay informed on international brand strategies and leading fashion weeks in Paris, London, Milan, and New York.
  • Develop and execute PR strategies to enhance brand visibility and reputation.
  • Manage media relations and cultivate relationships with journalists, influencers, and industry professionals.


Requirements & Skills:

  • International degree in Marketing, Business Administration, or a related field or master’s in luxury goods, services and retails.
  • Experience in brand management, preferably with international brands preferred
  • Proven track record of successfully launching and scaling brands, preferably within startup environments.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication, negotiation, and interpersonal skills.
  • Passion for menswear fashion and a keen understanding of luxury consumer behaviour.

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