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Merchandise Manager

1 month ago

Gurugram, India Bata India Limited Full time

RESPONSIBILITIES:


Collection:

• Analyze range architecture /PPA /market feedback for New development.

• To build a collection to suit the profile of the customers and constantly prepare an updated Shoeline.

• Propose new concepts in the category.

• Decide the launch period of the new concepts/range as per the seasonality.

• Continue to develop new & back-up collection as replacements of non-performance articles in alliance with sourcing & collection team.

• Visit sourcing partners & own units for new sample developments.

• Coordinate with costing team for cost settlement of new articles.

• New range presentation to Sales team & distributors for feedbacks.

• Pricing the articles based on concepts, distribution & margin keeping in mind minimum cushions required or reduction.

• To keep track of margins on monthly & seasonal basis for each category.

• All the above need to be approved by Merchandising Head and pricing to be counter approved by the Managing Director.


Open to Buy:

• The Budget Planning for the new season as per Company indication

• Decide on the concepts/categories to be highlighted in the approaching season.

• As per the control figures decided by the Company, the budget is to be allocated to the concepts.

• Monthly Sales stock procurement Plan for the Key projects/Categories.

• Monthly meeting with RM’s to discuss sales forecast & OTB.

• Month-wise buying plan based on the sales trend & forecast given by sales team.

• Constant revision in the Plan based on the sales pattern.


Order Placements:

• Based on Monthly OTB and FWC objective.

• To place Orders to sourcing/Unit as per the SOP.

• Keeping the factories running as per Factory Estimates as per the SOP.

• Weekly follow ups with planning team for timely dispatches.

• Coordinate with logistic team for timely deliveries at depot. Promotions:

• Present a plan to promote the collections, & develop the required POP’s in alliance with marketing team.

• Volume project to be highlighted – Chosen for you Trend Poster

• Shoeline catalogue to be developed each season.

• Concept wise catalogue to be developed

• To keep all Sales personnel informed about trends, Shoe Collection and Selling features of individual articles through the Merchandise catalogue/PoPs. Sales Monitoring:

• Constant review of the category in the four regions in order to supplement sales with optimum stock. • Weekly review of the category performance at Pairs/TO/margin level/FWC

• Providing more substitutes for bestselling concepts to capture market.

• Constantly reviewing the performance of new articles across the Depots.


Stock Management:

• Ensure availability of 9 weeks of stock in Depots.

• Ensure constant availability of NOOS at depot level.

• Eliminate the slow sellers and defective lines by interesting promotions and price reduction.

• Constantly mark the discontinued lines and pass the information to the Sales team so as to ensure a faster clearance of the same.

• Maintain an updated sample stock of the current lines with the updated sales record of all articles.

• Continue follow-up of the articles performance, increasing procurement of NOOS, stopping those slow movers.


Market Research:

• Keeping track of the emerging trends and prices in the market.

• Prepare seasonal trend board, story board and paper collections.

• Keeping in touch with the Regional Managers, ASM’s and Distributors.

• Analyzing the emerging buying habits • Visit competitors and suppliers


MIS:

• Contribute and assist to the ongoing development of MIS for Improvements in merchandising.


Sample management:

• Ensure all active lines are displayed in rack .

• Ensure all samples have sample card with all details and approvals.

• Ensure all samples are well maintained in terms of aesthetics and cleanliness.

• Ensure all Competitors samples are available for analysis.