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Branch Sales Manager-Ahmedabad
4 weeks ago
- Position Title - Branch Sales Manager-Ahmedabad
- Location – Ahmedabad (Will be Accountable for the Gujarat)
- Total Experience - 12 to 18 Years
- Qualification - MBA (Full Time) (Compulsory)
- Reporting to the Zonal Sales Manager
- Direct Reporting - Yes (2 Area Sales Manager/ 2 Area Service Manager/ TSO=10)
Key Responsibilities:-
Sales & Distribution:
- Creating a branch sales plan in alignment with the regional plan
- Ensuring that the products are available across the defined territory to reach the customer
- Increasing volume tie-up and getting business from existing partners in the market/region
- Analyzing the current market coverage and dealer coverage, and developing the distribution strategy to expand the channel reach for the products
- Ensuring effective deployment of staff at retail doors within cost parameters
- Assisting the sales team with maintaining relationships and negotiating, and closing deals
- Analyzing the market data and developing distribution strategies accordingly
- Managing relationships with the distributors and the channel partners
- Developing and nurturing an extensive network of distributors and dealers in the Trade
- Driving the collection and reporting of required current and historical branch sales data to support category and channel analytics
- Driving sales target-setting for on-ground sales and conducting periodic reviews
- Executing sales volume and value targets for branch
- Managing company-owned retail outlets and evaluating store and individual performance
- Managing the execution of marketing initiatives (BTL) and overseeing all key account management activities for the branch
- Visiting markets to understand and resolve store operational queries
- Preparing periodic sales pipeline reports showing sales volume and potential sales for various sales channels
Other Channel Partners:
- Identifying and developing good franchises in target markets and monitoring their performance.
- Refining the service network coverage and quality of service franchises, leading to better service delivery and growth in sales.
- Ensuring that channel partners (Large Format outlets & Online channel partners) get a good fill rate
- Ensuring effective implementation of marketing and visual merchandising activities as per corporate guidelines in LF outlets
- Providing competitor analysis insights regularly to help the Head Office (Sales & Marketing) to make an accurate demand forecast.
Service Setup:
- Building and stabilizing the service network, leading to better service delivery and growth in sales
- Identifying the major complaint areas and ensuring an after-sales service setup is created
- Identifying a good service franchisee for the commencement of the service setup
- Monitoring and ensuring the speedy implementation of new policies about Service and DSRC
Inventory Management:
- Overseeing all sales logistics for the branch for finished and defective goods
- Inventory planning to ensure the availability of the right stocks within the parameters specified
- Forecasting in SKU to ensure no loss of sales opportunity and no non-moving inventory in the warehouse.
Commercial:
- Ensuring all pending claims of distributors are settled on time
- Ensuring receivables are under control and acceptable norms
- Managing Branch Budget
- Monitoring daily billing to distributors and the sales progress
Team Management:
- Ensure the team is aligned with the assigned goals. Keeping them updated on their targets and providing support on achieving their targets
- Training the team on managing customers and distributors
- Motivating the team through different engagement activities and group activities
- Leading and reviewing the branch sales force productivity to meet value, volume targets
