Senior Manager

4 days ago


Mumbai, India Decimal Point Analytics Full time

About Decimal Point AnalyticsDecimal Point Analytics is a global AI-driven data analytics firm enabling smarter decision-making across financial services, healthcare, CPG, retail, and manufacturing. With 800+ professionals globally, we combine domain expertise with advanced AI/ML to deliver scalable business impact.Role OverviewWe are looking for a results-oriented Senior Manager – Demand Generation to lead global demand generation initiatives, with a strong focus on the US market. The role will drive pipeline growth through multi-channel campaigns, ABM programs, and marketing automation, working closely with Sales and Product teams.You will own end-to-end demand strategy, performance analytics, and optimization, while managing a small high-impact team.Key ResponsibilitiesDemand Strategy & ExecutionDevelop and execute global demand generation strategies across USA, UK, GCC, and IndiaBuild and scale Account-Based Marketing (ABM) programs for high-value enterprise accountsDefine buyer personas, ICPs, lead scoring, and MQL-to-SQL frameworksCampaign ManagementPlan and optimize multi-channel campaigns (email, paid media, webinars, events, SEO/SEM, social, ABM)Manage full campaign lifecycle including nurture journeys and A/B testingDrive event and webinar-led demand programsAnalytics & PerformanceOwn KPIs: MQLs, SQLs, pipeline value, velocity, ROI, CACBuild dashboards and attribution models in SalesforcePresent performance insights to CMO and leadershipSales & CollaborationPartner with Sales on pipeline goals, SLAs, and account prioritizationEnable ABM outreach, case studies, and sales collateralTeam & InnovationLead and mentor a team of 1–2 demand generation professionalsLeverage AI/LLMs for content optimization, personalization, and automationTools & PlatformsSalesforce CRM, Pardot (Marketing Cloud Account Engagement)LinkedIn Campaign Manager, Google Ads, GA4ABM tools (6sense / Demandbase – preferred)Marketing automation, CMS, webinar platformsRequired QualificationsBachelor’s degree in Marketing / Business (MBA preferred)6–10 years of B2B demand generation or growth marketing experience3+ years hands-on Salesforce experience2+ years hands-on Pardot / Marketing Cloud experienceProven success driving pipeline and revenue impactExperience managing multi-geography campaigns (US experience mandatory)PreferredSalesforce / Pardot / GA4 certificationsABM platform experienceExposure to AI-driven or data-led marketing environments


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