Digital Marketing Lead

12 hours ago

Ghaziabad, India Webdura Technologies Full time

We are looking for candidates with a minimum of 5-8 years experience in Digital marketing


Responsibilities

  • End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
  • Research and execute key aspects of the paid campaign such as audience research, account structure, etc
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements and skills

  • Minimum 5 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Meta, and other ad platforms strategies and techniques
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert
  • Experience with A/B and multivariate experiments
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Bachelor’s degree in any relevant field.

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