Digital Marketing Specialist
3 days ago
Job Title: Digital Marketing Senior Executive - Google Ads
We are looking for a dynamic and results-oriented Digital Marketing Senior Executive - Google Ads to join our team.
Key Responsibilities:
- Create, manage, and optimize Google Ads campaigns across search, display, shopping, and video networks to maximize ROI and drive high-quality leads.
- Develop and implement digital marketing strategies to improve visibility, increase website traffic, and enhance conversion rates.
- Continuously analyze, track, and report campaign performance using Google Analytics and Google Ads reports. Provide actionable insights to optimize performance.
- Conduct in-depth keyword research, competitor analysis, and market trend analysis to refine campaign targeting and bidding strategies.
- Effectively manage ad budgets, ensuring optimal allocation of resources to maximize campaign effectiveness.
- Conduct A/B testing for ad creatives, landing pages, and bidding strategies to optimize conversions and improve overall performance.
- Work closely with other digital marketing teams (SEO, content, design) to ensure campaigns are aligned with overall marketing objectives and business goals.
Required Skills & Qualifications:
- Proven experience in Google Ads campaign management (Google Search, Display, Shopping, YouTube Ads, etc.).
- Strong understanding of Google Analytics, Google Tag Manager, and other tracking tools.
- Proficiency in keyword research and SEM tools such as SEMrush, Ahrefs, or Moz.
- Experience in managing budgets, optimizing ad spend, and achieving KPIs.
- Excellent analytical skills, with a focus on data-driven decision-making.
- Knowledge of SEO, conversion rate optimization (CRO), and remarketing strategies is a plus.
- Google Ads certification (Search, Display, Shopping, Video) is highly desirable.
- 5+ years of hands-on experience managing Google Ads campaigns.
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