Marketing Research Analyst
2 weeks ago
Location: Gurugram, India
Job Type: Full-time
Role Overview:The Privee Group is looking for a Marketing & Research Analyst to drive data-driven marketing decisions, uncover insights on audience behavior, and refine brand positioning. This role requires a deep understanding of consumer trends, competitor analysis, and market research methodologies to enhance our marketing strategies and help brands stand out in the digital landscape.
Key Responsibilities:- Conduct in-depth market research to identify industry trends, consumer behavior, and competitive positioning.
- Analyze social media trends, brand perception, and content performance to inform marketing strategies.
- Develop data-backed reports and insights to optimize campaign strategies.
- Identify target audience segments and their preferences to refine messaging and positioning.
- Collaborate with the content and performance marketing teams to align marketing strategies with research findings.
- Track industry innovations, emerging platforms, and marketing best practices to keep strategies ahead of the curve.
- Assist in developing marketing frameworks and strategies for clients based on research insights.
- Bachelor's degree in Marketing, Business, or a related field.
- 1-3 years of experience in market research, marketing strategy, or digital marketing.
- Strong analytical skills and proficiency in data interpretation.
- Experience with social media analytics tools, surveys, and competitor benchmarking.
- Ability to turn complex research findings into clear, actionable marketing insights.
- Strong understanding of brand positioning, audience segmentation, and industry trends.
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