Google Ads

4 weeks ago

New Delhi, India YALAVARTHI SOFTWARE SOLUTIONS PRIVATE LIMITED Full time

We’re looking for aGoogle Ads Specialistexperienced inApp Campaigns (UAC)to manage and optimize paid user-acquisition campaigns for our mobile apps across global markets. You’ll work closely with our growth and analytics teams to scale installs, improve retention, and maximize ROI.Key Responsibilities:Plan, create, and optimizeGoogle App Campaigns (UAC)for Android apps. Manage campaign budgets, bids, and creatives to achieve CPI and ROAS goals. Analyze campaign data to identify user behavior trends and optimize performance. Coordinate with design and product teams to improve creative assets and landing experiences. RunA/B testsfor ad copy, targeting, and creative variations. Work withFirebase, Play Console, and Google Analyticsfor data-driven insights.Requirements:Minimum1 year of experiencemanagingGoogle App Campaigns (AdWords) . Strong understanding ofmobile attributionandconversion tracking . Familiarity with Firebase, MMPs (AppsFlyer / Adjust), and Google Analytics for Firebase. Proven success in scaling installs or lowering CPI in app-based campaigns. Analytical mindset with good Excel / data-visualization skills.Good to Have:Experience withFacebook Ads / Meta campaignsfor app promotion. Understanding ofASO (App Store Optimization) . Knowledge of creative trends in Tier-1 markets (USA, UK, Canada, etc.).How to Apply:Send your resume and portfolio (campaign screenshots or case studies) toinfo@hangoverstudios.com

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