PR & Communications Manager - North America Focus

OverviewWe’re looking for astrategic, tech-savvy, and hands-on PR leaderto build and lead Testlify’s global communications engine from the ground up. This is azero-to-one leadership rolefor a professional who can amplify our brand acrossNorth America, secure high-impact media coverage, and position our founders and platform as thought leaders in the global HR tech and talent assessment space. You’ll play a pivotal role in shaping how the world perceivesTestlify - an AI-driven assessment platform transforming how enterprises hire with precision, efficiency, and fairness. You’ll set the communications foundation for afast-scaling HR tech company already partnering with leading ATS and enterprise clients, working directly with leadership to build a modern, measurable, and high-impact PR function. The ideal candidate is both astoryteller and operator- someone who can develop strategy, build relationships, and execute campaigns using modern PR, CRM, and automation tools to deliver measurable business outcomes.Key Responsibilities Build the PR functionfrom the ground up - frameworks, budgets, tools, and KPIs for all communications and media activities. Lead aNorth America-focused PR strategy, securing consistent coverage in top-tier business, HR, and technology publications (Forbes, TechCrunch, Fast Company, SHRM, HR Executive, etc.). Position Testlify’s founders and leadershipas global thought leaders through interviews, expert commentary, and contributed articles. Secure speaking opportunitiesat high-impact industry events, panels, and podcasts that reach enterprise HR decision-makers. Collaborate withProduct Marketing and Growthteams to amplify new assessment launches, feature updates, and partnerships with compelling narratives. Lead co-marketing and partnership PRwith ATS, HR tech, and L&D ecosystem partners through joint press releases, webinars, and case studies. Build and manageanalyst relations- ensuring Testlify’s presence in HR tech reports, enterprise evaluations, and industry research. Create adata-driven content strategyfor press releases, media kits, founder thought-leadership, and ROI-focused case studies aligned with brand voice and SEO goals. Manage and optimize the PR tech stack and CRM tools(HubSpot, Apollo, or similar) to segment and nurture media, analyst, and enterprise contact lists. Roll out email-based outreach campaignsto journalists, analysts, partners, and enterprise prospects - from copywriting to analytics. Leverageautomation, A/B testing, and campaign metricsto continuously improve outreach performance. Integrate PR and marketing workflows so press coverage, quotes, and stories become activesales enablement assetswithin the enterprise funnel. Track PR performance in CRM systems to directlylink visibility, mentions, and coverage to enterprise pipeline and revenue outcomes. Manage PR budgets and tools strategically - prioritizingorganic growthwith selective spend on events, tools, and distribution (e.g., GlobalNewswire). Continuously develop Testlify’smedia kit, brand narrative, and press centerto ensure consistency and authority.Commercial & Growth Impact Align PR outcomes tightly with Testlify’srevenue, enterprise acquisition, and market leadership goals. Collaborate withSales and Partnershipsto identify opportunities where PR and analyst coverage can acceleratedeal velocity and logo acquisition. Developdata-backed case studiesand customer success stories that double as both PR assets and enterprise sales tools. Track measurable KPIs - share of voice, enterprise mentions, analyst citations, inbound leads influenced, and brand authority growth. Leverage CRM and campaign analytics to attributePR-driven visibility to pipeline creation and enterprise growth. Within six months, success meansTestlify’s story is consistently featured in key HR tech mediaandPR-attributed enterprise leads are measurable in CRM reporting.Leadership Attributes Strategic clarity and execution agility Data-driven storytelling instincts Entrepreneurial ownership mindset Collaborative influence across teams High comfort with marketing technology and automation toolsQualifications & Experience Bachelor’s or Master’s in Communications, Journalism, Marketing, or related field. 4+ years of experiencein Public Relations or Communications, ideally in SaaS, HR tech, or B2B enterprise environments. Proven success inbuilding PR programs from scratch- strategy, execution, and measurement. Strong experience inCRM- and automation-led outreach(HubSpot, Pipedrive, Apollo, or equivalent). Demonstrated track record inearning organic media coverageacross North America. Deep understanding ofdigital PR, SEO, analytics tools(Muck Rack, Cision, Meltwater). Strong writing, editing, and storytelling skills with precision and adaptability. Experience managinganalyst relations, product communications, and co-marketing initiatives. Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced, high-growth environment.Reporting & Department Structure This role reports directly to theCEOwith a dotted-line collaboration with theHead of Marketing. PR & Communications will function as anindependent department, closely aligned with Marketing, Partnerships, and Product to ensure a unified brand narrative across all audiences. The ultimate goal: make PR astrategic business driver- building brand authority, enterprise trust, and executive visibility globally. Location:Onsite Headquarters:Matunga, Mumbai, Maharashtra, IndiaWhat We Offer @ Testlify A culture that celebrates creativity, autonomy, and measurable impact. Opportunity tobuild a category-leading global PR functionfrom day one. Collaboration with visionary founders redefining talent assessment. Exposure to global markets and enterprise-level communications. Access to cutting-edge tools and an ambitious, supportive team.Benefits Health Insurance Diversity & Inclusion Focus Learning & Growth Opportunities Flexible Work Hours Saturday & Sunday Week Offs  Summary This role is designed for abuilder- someone who can run PR like a growth engine, blending storytelling, technology, and measurable business impact. You’ll operate close to leadership, shaping global perception, driving enterprise trust, and makingTestlify synonymous with precision-driven hiring.Equal Opportunity Statement Testlify is deeply committed to creating a workplace and global community where inclusion is not only valued but prioritized. We're proud to be an equal-opportunity employer, striving to build a diverse and welcoming environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, or age.