Digital & Brand Marketing Manager - QSR/F&B

6 days ago

Lucknow, India Hirly Full time

Job Title: Brand & Marketing ManagerLocation: JaipurExperience: 8+ yearsIndustry: QSR / F&B / RetailAbout Us:We are a fast-growing quick-service restaurant (QSR) with a mission to deliver freshly brewed coffee crafted from high-quality ingredients. Our vision is to spread the fragrant aroma of freshly brewed coffee across every corner of the city.Role Overview:We are seeking an experienced and dynamic Brand & Marketing Manager to lead marketing initiatives across stores and digital platforms. The ideal candidate will drive brand growth, enhance customer engagement, and execute high-impact campaigns in a fast-paced QSR environment.Key Responsibilities:- Plan, execute, and optimize integrated marketing campaigns to increase footfall and online orders.- Develop and implement Local Store Marketing (LSM) strategies to drive regional growth.- Manage social media platforms, create engaging content, and run targeted digital advertising campaigns.- Collaborate with the operations team to enhance brand visibility and customer experience.- Conduct market research to track trends, competitors, and customer insights for strategy refinement.- Build partnerships with influencers, brand ambassadors, and local communities to boost promotions.- Coordinate with creative agencies and vendors for promotional materials, signage, and campaigns.- Track campaign performance, analyze ROI, and present actionable insights to Bachelors degree in Marketing, Business, or a related field.- Minimum 8 years of experience in marketing, preferably in QSR, F&B, or retail sectors.- Strong knowledge of digital marketing, SEO, SEM, and social media strategy.- Excellent communication, leadership, and negotiation skills.- Proven ability to manage multiple campaigns in a fast-paced environment.Why Join Us:- Be part of a fast-growing QSR brand with a passionate, coffee-loving team.- Lead impactful marketing campaigns that directly influence brand growth.- Opportunity to innovate in a dynamic and creative work environment. (ref:iimjobs.com)

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