Junior Paid Media Specialist

1 day ago


Vadodara, India Office Beacon ASPL Full time

๐—๐—ผ๐—ฏ ๐—ง๐—ถ๐˜๐—น๐—ฒ: Junior Paid Media Specialist ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—น: 1 - 3 years. ๐—Ÿ๐—ผ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Vadodara, Gujarat, India ๐—ฆ๐—ต๐—ถ๐—ณ๐˜ ๐—ง๐—ถ๐—บ๐—ฒ: US Shift (10-hour shift including a 1-hour break)๐—ž๐—ฒ๐˜† ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐—ถ๐—ฒ๐˜€๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ โ€ข Set up, monitor, and optimize campaigns across Ads, Google Ads (Search, Display, YouTube), and Meta Ads. โ€ข Support in planning full-funnel paid strategies aligned with B2B buyer journeys. โ€ข Manage daily campaign budgets, pacing, and bid strategies to ensure performance efficiency. ๐—ฃ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€ข Track and analyze KPIs, including CTR, CPL, CAC, ROAS, and conversion rate. โ€ข Conduct regular A/B tests for ad creatives, landing pages, and audience segments. โ€ข Implement optimization recommendations to improve ROI. ๐—”๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ง๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜๐—ถ๐—ป๐—ด โ€ข Research and build custom B2B audience segments based on firmographics, job titles, and interests. โ€ข Leverage lookalike and retargeting strategies to increase lead quality and pipeline contribution. ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ & ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—–๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€ข Work with the design and content teams to develop high-performing ad creatives and messaging. โ€ข Provide insights on creative performance and recommend data-driven improvements.๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด & ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ โ€ข Prepare weekly and monthly performance dashboards with actionable insights. โ€ข Identify trends and opportunities to improve campaign efficiency.๐—ง๐—ผ๐—ผ๐—น๐˜€ & ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ๐˜€ โ€ข Use Google Ads, Meta Ads Manager, Campaign Manager, and analytics tools (Google Analytics, Tag Manager, Data Studio, etc.). โ€ข Assist in campaign tracking and attribution setup using UTM tagging and CRM integrations.๐—ฅ๐—ฒ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ โ€ข 1โ€“3 years of hands-on experience managing paid media campaigns in the B2B space. โ€ข Proven knowledge of Ads, Meta Ads, and Google Ads platforms. โ€ข Understanding of marketing funnels, attribution models, and lead generation metrics. โ€ข Experience with Google Analytics, Tag Manager, and Excel/Sheets for reporting. โ€ข Basic understanding of CRM systems (e.g., HubSpot, Salesforce, or GoHighLevel) is a plus. โ€ข Strong analytical skills with the ability to draw insights from data. โ€ข Detail-oriented, organized, and proactive in communication.๐—ฃ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฟ๐—ฒ๐—ฑ ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ (๐—ก๐—ถ๐—ฐ๐—ฒ ๐˜๐—ผ ๐—›๐—ฎ๐˜ƒ๐—ฒ) โ€ข Experience with automation workflows. โ€ข Exposure to A/B testing tools (e.g., Google Optimize, VWO). โ€ข Basic familiarity with SEO or organic demand gen principles. โ€ข Certification(s) in Google Ads, Ads, or Meta Blueprint.



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